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Much like the industry we cover, PRWeek rings in the new year with confidence and commitment

December 20, 2004 | by Julia Hood

There is a definite ring of confidence in the air as the PR industry hurdles toward the end of the year.

Book of lists 2004

December 20, 2004

PRWeek's editorial team looks back at some of the highs and lows of an eventful year in PR.

VNRs: Extended broadcast

December 20, 2004 | by Craig McGuire

Producing a VNR requires a big investment, so users are seeking ways to extend their impact.

The Publicist:

December 20, 2004 | by Lawrence Mitchell Garrison

Some crewmembers don't find wrap parties worth celebrating

Promoting the posthumous release

December 16, 2004 | by Keith O'Brien

In a world where Tupac Shakur has released almost three times as many albums since he died in 1996 than when he did while alive - and that's not counting "Best Of" compilations - the sales potential of a posthumous album cannot be underestimated.

Getting the extra mile out of a PSA

December 13, 2004 | by Erica Iacono

While PSAs are a philanthropic medium that companies tend to keep quiet about, there are ways for corporate sponsors to gain recognition.

The Publicist:

December 13, 2004 | by Lawrence Mitchell Garrison

A film set is the place to learn what truly motivates an actor

Regional Roundtable: Dallas

December 13, 2004

In this second year of its Regional Forums, PRWeek focused on seven top markets: Los Angeles, New York, Chicago, the Bay Area, Washington, DC, Atlanta, and Texas.

Tim Swanson

December 13, 2004

Tim Swanson is a Berkeley J-school graduate who is rising through the ranks of Hollywood journalism.

Community Outreach: Paramount event builds confidence in NJ development

December 13, 2004 | by Anita Chabria

The coastal town of Asbury Park, NJ, has a much-loved history as the starting ground for rock legend Bruce Springsteen.