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Ogilvy Asia co-CEOs on the shift of ‘great’ creativity, tech layoffs, and more

December 21, 2022 | by Surekha Ragavan

Chris Reitermann and Kent Wertime sit down with Campaign Asia-Pacific to ponder the future of creativity in a sales-driven environment; the effects of tech layoffs for the agency world; and the unavoidable embrace of sustainability consulting.

Patagonia gives away company: Is this real brand purpose?

September 21, 2022 | by Surekha Ragavan

The apparel-maker made news this week for giving away its US$3 billion company towards climate-change efforts. We ask comms pros if this should set an example for other corporations.

Does adland overemphasise awards when hiring creatives?

June 22, 2022 | by Surekha Ragavan

Creative leaders in the region question whether the industry should prioritise awards tallies when looking for creative candidates.

Where are the women in creative PR roles?

April 06, 2022 | by Surekha Ragavan

A dearth of women in creative roles can greatly affect communications and narratives being pushed out, according to PR leaders.

KPIs for communications shift with the times

March 30, 2022 | by Surekha Ragavan

A new report shows that securing coverage is no longer the end-all for PR clients as the move towards activity-based KPIs and real-time social data becomes evident.

Is personal branding more important than qualifications?

March 30, 2022 | by Surekha Ragavan

A strong online presence is important to boost visibility and ‘sell’ your skills—but should it supersede meritocracy?

Healthcare PR teams are facing a critical talent crunch

March 21, 2022 | by Surekha Ragavan

Can healthcare comms be sexy? To crack a serious talent shortage, agency leaders are finding creative ways to make the field more attractive for prospective talent—and looking beyond traditional PR to shop for talent.

Are social platforms complicit in climate-change misinformation?

March 16, 2022 | by Surekha Ragavan

Online platforms continue to rely on fossil-fuel companies for paid advertising, even as they roll out policies against climate-change misinformation. Where should the line be drawn?

Running a charity is expensive. This winning Young Spikes team came up with a vivid reminder

February 23, 2022 | by Surekha Ragavan

Would you go halves on running a charity the way you would a restaurant bill? That simple, clever idea from a promising duo at BBDO Shanghai won gold at the Young Spikes PR competition.

‘Too many meetings’ and ‘non-urgent work’ causes of overtime: PRHK

February 09, 2022 | by Surekha Ragavan

The PR industry in Hong Kong is clear about the causes and consequences of overtime, yet a majority of them are not communicating their frustrations to their managers, according to a survey.