136 results
Filter results »‘Simplicity is key’ – Behind the Campaign for Ikea and Shelter, Real Life Roomsets
Dom Daly, associate director at Hope&Glory, discusses the recent campaign that highlighted homelessness in the UK.
‘We took cues from fine dining’ – Behind the Campaign, Tesco Premium Meal Deal launch
Cally Sheard, associate director at Splendid, discusses the agency’s recent campaign for the supermarket group.
PRWeek UK Power Book 2023: Top 10 in Retail comms (in-house)
PRWeek’s UK Power Book reveals the PR pros who lead the way in their respective sectors. Today, we rank the key in-house players in Retail comms.
PRWeek UK Power Book 2023: Top 10 in Luxury PR (hospitality & lifestyle)
PRWeek’s UK Power Book reveals the PR pros who lead the way in their respective sectors. Today, we rank the key players in Luxury PR (hospitality & lifestyle).
More than 500 apply to win wedding at an Aldi store
Aldi USA’s comms director Kate Kirkpatrick shares the inside story of the Happily Ever Aldi campaign.
Timeline of a crisis: Balenciaga stumbles as it walks back questionable campaign images
The fashion house's multiple apologies for controversial imagery used in its recent campaigns have come with empty pledges and little substantive follow-through by the fashion brand.
Hot off the press: PRWeek’s 22 most-read articles of 2022
From the diary of a Cannes virgin and the newest agencies to watch to the Top 150 consultancies and the biggest people moves of the year.
‘We watched the world react with confusion – even mockery’ – Behind the Campaign
Alex Wood, executive creative director at Golin, discusses the agency’s recent ‘Dramatic transformation’ campaign for sportswear brand ASICS, which gave a novel twist on ‘before and after’ body change photos.
How Samsonite inspired people to use paid vacation days
The campaign aims to get people to rethink the always-on mentality around the work and hustle culture.
Timeline of a Crisis: Bed Bath & Beyond fumbles inflated stock price and leadership shuffle
After a top-five shareholder reshuffled Bed Bath & Beyond’s leadership deck before cashing out, the home goods retailer’s stock prices soared before crashing, with a class action lawsuit and a death as collateral damage.
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