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Filter results »‘Simplicity is key’ – Behind the Campaign for Ikea and Shelter, Real Life Roomsets
Dom Daly, associate director at Hope&Glory, discusses the recent campaign that highlighted homelessness in the UK.
Top 10 most-read articles by PRWeek subscribers in April
These are the most-read articles by PRWeek UK subscribers in April, measured by our ‘known audience’ of named users who logged in.
How brands and agencies should talk about sustainability
Amid fears of greenwashing and a new era of greenhushing, brands are tiptoeing around communicating their sustainability journeys.
Hot off the press: PRWeek’s 22 most-read articles of 2022
From the diary of a Cannes virgin and the newest agencies to watch to the Top 150 consultancies and the biggest people moves of the year.
The winners of the 2022 Purpose Awards
Celebrating the purposeful work that is taking communications to the next level.
Behind the Campaign – EE and Dennis Menace
Jack McCombe, associate director at Pitch, takes PRWeek through the agency’s work with EE, Dennis Menace and smartphone safety.
Patagonia gives away company: Is this real brand purpose?
The apparel-maker made news this week for giving away its US$3 billion company towards climate-change efforts. We ask comms pros if this should set an example for other corporations.
Why isn’t PR as ‘creative as advertising’? Part three
In this final of a three-part PRWeek special report, we hear from UK PR bosses about the importance of purpose, ESG and the tension that can exist while ‘doing the right thing’.
What's in store for PR at the Cannes Lions?
Out in the blazing Cannes sunshine, tensions exist because of a longstanding issue - that PR consistently loses out to above-the-line advertising, even in the PR category. Will the situation change in 2022?
Unilever's Samir Singh: Sustainability shouldn't burden consumers with guilt or expense
In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition.
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