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Filter results »Playskool builds a positive message with a playground
Initially a cause-marketing campaign between Hasbro's Playskool brand and nonprofit Boundless Playgrounds, the partnership quickly became something else, says Dawn Wilcox, GM of Allison & Partners. It "evolved into a social impact, grassroots, advocacy, community relations effort... to make sure children have the right to play."
Sergeant's Pet Care starts a riot with flea medication
After six years of research and development, Sergeant's Pet Care Products was set to unveil its breakthrough product in flea, tick, and mosquito control: Sergeant's Gold Flea and Tick Squeeze-On for Dogs.
Cbeyond heightens its community role
Company's volunteer and networking initiative benefits both employees and the community.
Firms should encourage clients to plan ahead
For client-agency relationships to thrive, planning ahead is key.
Cohen feeds growing need with Caring.com
Connecting with an untapped audience is the ultimate form of marketing success. Such is the goal for Andy Cohen, cofounder and CEO of Caring.com.
Digital campaigns offer profile upgrades for nonprofits
There's nothing like a community pancake breakfast to raise money and goodwill for a nonprofit. But to stay competitive with changing demographics, nonprofits must keep up with changing outreach methods - beyond all-you-can-eat flapjacks.
Ken Crane's TV push says size does indeed matter
Ken Crane's is a familiar brand in Southern California, a mini-chain that has provided the region's residents with televisions and components for more than six decades.
Interview: Greg Hernandez
He's covered business at the Los Angeles Times, the film industry for The Hollywood Reporter -- and since 2001, he's focused on both.
Take 5 with ... Rene A. Mack
An e-mail Q&A with Rene Mack rmack@webershandwick.com, president of Weber Shandwick's travel & lifestyle practice, New York
Take 5 with ... Julie Freeman Bradler
An e-mail Q&A with Julie Freeman Bradler julie.freeman-bradler@edelman.com, SVP and deputy practice leader of Edelman's tourism & lifestyle practice [www.edelman.com/speak_up/tourism], New York
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- Randi Schmelzer (98)