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‘This channel is now a must-have’ – How has influencer marketing transformed in the COVID-19 era?

January 24, 2023 | by Evie Barrett

Since PRWeek’s last influencer marketing survey three years ago, it would be an understatement to say lots changed in the world. In the first of a series of articles on influencer marketing, we examine how the pandemic era has shifted how brands and agencies work with, and invest in, influencers.

‘A hotbed of new recruits’ – how TikTok is combatting PR’s talent crisis

December 14, 2022 | by Evie Barrett

PR is no stranger to the importance of social media as a communications tool, but how does it fare when the camera is flipped?

Behind the Campaign – EE and Dennis Menace

October 07, 2022

Jack McCombe, associate director at Pitch, takes PRWeek through the agency’s work with EE, Dennis Menace and smartphone safety.

Provide privacy or perish: WE study

June 15, 2022 | by Nikita Mishra

Consumer understanding of data privacy is more sophisticated than ever, and brands should step up their game on protection, according to WE’s Brands in Motion study.

Should all brands rush to enter the metaverse?

May 25, 2022 | by Matthew Keegan

As more and more brands are keen to get their foot in the door, we explore if it makes sense for all sectors to enter the metaverse and whether brands are clear about what they want to achieve in the space.

How the world's first virtual influencer with Down syndrome was created

May 18, 2022 | by Matthew Keegan

To drive home the idea that the metaverse is for everyone, Forsman & Bodenfors launches Kami, a confident young woman who wants to smash barriers in the digital space. Go behind the process of creating her.

BT's campaign against hate sees action taken against 'hundreds'

June 10, 2021 | by Arvind Hickman

'Draw the Line' and 'Hope United' are having an impact, but it is too early to judge how effective the campaign has been at curtailing online abuse. BT's consumer division corporate affairs director, Mat Sears, wants other brands to take up the fight and continue to press social media platforms to do more.

PR pros in Asia optimistic about Clubhouse

May 10, 2021 | by Surekha Ragavan

We ask leaders in the region about the app’s use as a marketing tool, an ‘alternative’ media outlet, and opportunities for commerce.

'Either help me the f*** out, or make me laugh' - PR creatives on what to expect from brands this summer

April 12, 2021 | by Arvind Hickman

As the economy opens, creative comms briefs are becoming bolder and looking for cut-through in what many anticipate will be an 'avalanche of activity'. Finding the right tone while standing out is a big challenge, so PRWeek asks leading creatives what's in store.

CommsTech roundtable: The unprecedented importance of information you can trust

March 23, 2021 | by Gideon Fidelzeid

In this three-roundtable series’ finale, industry leaders highlight how the combination of CommsTech and savvy PR pros is a brand’s best defense against the myriad dangers disinformation poses.