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Filter results »The Health Issue: Drugmakers leveraging storytelling to shift the narrative
With lawmakers, patients, and physicians crying foul over pricing, drugmakers are increasingly focusing on storytelling in order to reshape the debate
Multinationals recognize the need for global coordination
Multinational companies are increasingly developing coordinated public affairs strategies and campaigns for global issues.
Legacy tries a 'cool' approach to help teens fight smoking's allure
Legacy, an anti-smoking organization, has long advocated against tobacco use in film.
Journalist Q&A: Kelly Evans, Wall Street Journal
Kelly Evans, Wall Street Journal columnist and host of its morning News Hub, talks to Jaimy Lee about how the broadcast program taps into the paper's network of journalists and global news' impact on business
Nervous US work force poses comms obstacle to free trade
President Obama promised in January to double US exports over the next five years, a goal the administration says could create up to 2 million jobs in the US.
OfficeMax boosts ongoing effort to show teachers its appreciation
In 2007, OfficeMax partnered with Adopt-A-Classroom, a Miami-based nonprofit, to create "A Day Made Better," an annual event created to support teachers who use their own money to pay for classroom supplies.
Newsmaker: Adele Ambrose, CCO, Merck
Merck's CCO of three-plus years continues to answer the challenge posed by its merger with Schering-Plough and an ongoing focus on the company's reputation.
Digital specialists emerge as power players in Washington
As digital firms gain greater influence over public affairs budgets, holding companies are identifying digital shops to both acquire and partner with in order to better control competition and provide stronger client service.
Complexity of healthcare laws spurs rise in education efforts
The national focus on healthcare heated up again late last year as Republican policymakers promised to repeal the reform law at the same time the industry moved forward with plans to evolve its business.
Full disclosure
Transparency is here to stay in the healthcare sector. As Jaimy Lee discovers, that reality is being seen in industry efforts ranging from communicating on physician payments to becoming thought leaders.
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