120 results
Filter results »Eye-tracking technology, monitoring ed cals, more
Web sitesHow can state-of-the-art eye-tracking technology be used to increase your Web site's usability?
PR's role in M&As, what to expect in radio in '08, more
PR's role in M&As, what to expect in radio in '08, more
Campaigns with style
Fashion brands geared towards teens have to employ an assortment of creative tactics to reach and engage the increasingly informed and fickle audience.
Boosting event participation, tips on measurement, more
I am coordinating a live press conference for a merger announcement involving US and European-based firms. How do I maximize event participation beyond those attending?
Beauty blogs making fuller use of fashion-world videos
PR pros are increasingly interacting with beauty bloggers, now that more are adopting video capabilities to provide a better look at how products are used.
Innovative CulinaryPrep lets visuals prove its worth
With recent incidents of food poisonings caused by contaminated beef, spinach, and lettuce, consumers have become increasingly concerned about the safety of the food supply chain.
Buoying product launches, image libraries, and more
How do I develop a product launch strategy that works?
Optimal use of online media, tips on monitoring, and more
Where do I begin when delving into online media on behalf of clients?
Health, wellness entities hone their message for a new year
Health and wellness are on the top of everyone's mind as the new year begins.
Parlux focuses on product, enhances Hilton's image
For the launch of Paris Hilton's fourth fragrance, Can Can, Parlux Fragrances wanted to focus on the product message and overcome any negative perceptions of Hilton based on recent personal challenges.
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- Irene Chang (120)