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Filter results »VH1 guerrilla street effort makes mark with 'ET' fans
For the third outing of I Love the '80s, VH1 wanted to let fans know that there was still plenty of humor and wry quips left to squeeze out of the decade. The company also wanted to introduce viewers to the newest evolution of the series: 3D. "I love the '80's is a very important franchise for VH1," says Nigel Cox-Hagan, VH1 creative group and consumer marketing SVP. "We wanted to generate excitement and generate buzz."
Legacy's Truth finds receptive audience
Foundation's solid grasp of youth marketing trends helps it spread the Truth about smoking to teens
Nektar welcomes place in the spotlight
Exubera has catapulted Nektar Therapeutics to a new level - one for which its comms team is ready
Learning has become a full-time job for firms
Chief learning or knowledge officer jobs started to crop up at Fortune 500 companies in the early 1990s, when General Electric is credited with being the first to formalize the role.
Reputation issues power corporate practices
New client work in corporate practices, which saw a growth year in 2005 with no signs of slowing, continues to be fueled by reputation management.
Amgen's Piano displays value on many fronts
Amgen is the world's largest biotech company and one of the most admired.
Election cycle poses challenge for public affairs
The business of public affairs is closely tied to the election cycle, and this year's midterm races are shaping client work in the public and private sectors.
Phillips adds flavor to whiskey
When Phillips Distilling Co. launched Phillips Union Whiskey, it hoped to introduce a drink that was as palatable as vodka.
ReputationRx
The Food and Drug Administration finally gets it.
Satellite radio serves as national link to niche audiences
Though its audience still trails terrestrial radio, satellite radio has become an important part of many PR campaigns.
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