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Filter results »Age-related social content opens door for new strategies
Should Facebook officially lower or eliminate its age restrictions, it will be faced with developing and communicating a privacy-focused strategy that ensures a safe environment for its new users.
Platform allows users to broadcast live conversations
Social video platform Spreecast is a startup that lets people broadcast live conversations over the Web.
Cupping Room serves up big numbers for Eight O'Clock
Despite existing for more than 150 years, Eight O'Clock Coffee wanted to raise awareness among potential new consumers and, rather than spending advertising dollars, the company decided to center a campaign on video.
Going public will challenge Facebook to keep its "cool"
Facebook CEO Mark Zuckerberg kept his signature laid-back vibe as he led his company through the road show leading to its IPO on May 18.
Subaru's Impreza push helps drivers recall their 'first time'
To raise awareness for the 2012 Impreza, Subaru tapped into the emotional connections people have with their first vehicles through its First Car Experience campaign.
CRM service offers clients a social-relationship platform
Looking to help businesses and individuals create stronger connections, Nimble streamlines multiple communication channels into one so the user can quickly pull up all the communication they or a member of their team has had with another individual across other social networks.
Public "likes" P&G's effort to provide clean drinking water
Procter & Gamble launched a Facebook-focused effort to engage a wider audience over social media and share stories of people affected by its Children's Safe Drinking Water program, the company's seven-year-old nonprofit initiative.
Brands increasingly get in on the game to reach consumers
As brands experiment with consumer engagement tactics online, gamification is a rising trend that, when used correctly, can lead to positive business and behavioral results.
Facebook users find common ground with new iPhone app
By combining Facebook and location-based data, the iPhone app Highlight aims to connect individuals who have things in common.
Newsmaker: Blair Christie, Cisco
A strong IR background enables Cisco's SVP and CMO to direct a collaborative communications strategy that has helped fuel the company's turnaround.
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