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PRWeek UK Power Book 2023: Top 10 in automotive comms (in-house)

March 14, 2023 | by PRWeek UK staff

PRWeek’s UK Power Book reveals the PR pros who lead the way in their respective sectors. Today, we start by ranking the key players in automotive comms (in-house).

Why Smartsheet gave its F1 advertising space to nonprofits

January 26, 2023 | by Eric Berger

The Sponsor X campaign helped the brand raise awareness for causes it cares about.

‘Our legal team had more than a few questions’ – Behind the Campaign, ‘Pre-Sup’ by Golin

January 20, 2023

Patrick Smyth, associate creative director at Golin, discusses the agency’s festive campaign for Heycar, the online used car retailer.

PRWeek UK Power Book 2022: Top 10 in automotive PR

March 16, 2022 | by PRWeek UK staff

PRWeek’s UK Power Book reveals the PR pros who lead the way in their respective sectors. Today, we start by ranking the key players in automotive comms.

How Dr. Evil ended up in General Motors’ Super Bowl LVI spot

March 10, 2022 | by Eric Berger

The ad outperformed GM’s Super Bowl spot from the previous year, starring Will Ferrell.

What’s new for consumer PR in 2022?

January 11, 2022 | by James Halliwell

What’s in store for consumer PR this year? Our experts talk real and authentic, creepy and fake, virtual and social, and how to survive and thrive in 2022.

GM comms lead Craig Buchholz on the road less traveled

September 14, 2021 | by Aleda Stam

After a series of recalls and a diversity hiccup, Buchholz expounds on the automotive company’s need to address inequality and safety if it wants a smooth ride to going green.

Around the home office with General Motors’ Anne Roberts

April 07, 2021 | by PRWeek Staff

The senior manager of Cadillac communications discusses moving around a lot while working from home and what her new morning routine is like with a pandemic puppy.

Inside Die Hard’s mini return

January 06, 2021 | by Laura Entis

Die Hard came back to help sell DieHard batteries.

PlayStation, Kellogg's, Pernod Ricard, Co-op, TikTok… account moves that shook up PR in 2020

December 21, 2020 | by Arvind Hickman

Electronics multinationals, hotel groups, auto giants, supermarkets and high-street retailers were among the pitches that caught the eye of PRWeek in this COVID-interrupted year.