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Filter results »‘The chef’s talent shone through’ – Behind the Campaign
Nick Braund, founder of Words+Pixels, discusses the agency’s recent campaign for Treedom, a service that enables anyone to plant trees in different countries.
Hot off the press: PRWeek’s 22 most-read articles of 2022
From the diary of a Cannes virgin and the newest agencies to watch to the Top 150 consultancies and the biggest people moves of the year.
‘We watched the world react with confusion – even mockery’ – Behind the Campaign
Alex Wood, executive creative director at Golin, discusses the agency’s recent ‘Dramatic transformation’ campaign for sportswear brand ASICS, which gave a novel twist on ‘before and after’ body change photos.
Why isn’t PR as ‘creative as advertising’? Part three
In this final of a three-part PRWeek special report, we hear from UK PR bosses about the importance of purpose, ESG and the tension that can exist while ‘doing the right thing’.
Ben & Jerry’s: ‘If you want to talk quickly but you haven’t been doing the work, it will not end well’
Kerry Thorpe, Ben & Jerry’s head of communications for Europe, was part of PRWeek’s Year Ahead 2022 online event this week. She spoke about the crucial importance of authenticity, driving tangible change and putting the hard work in before opening your mouth.
Politicisation of science challenges healthcare comms, says Sanofi corporate affairs chief
Josep Catllà, senior vice-president and head of corporate affairs at global pharma company Sanofi, tells PRWeek a human-centred approach is the key to successful healthcare comms in an industry thrust into the spotlight of science and politics.
Why do so many agencies continue to work with fossil-fuel companies?
The devastating impact of fossil fuels to our planet is undeniable—yet a majority of agencies continue to promote and sustain the ‘dirty energy’ sector with no immediate sign of backing away.
‘Lazy, misogynistic, inverted trolling, tone deaf’ – Burger King tweet about ‘women in the kitchen’ leaves foul taste
PR professionals have cautioned brands about using provocative language about inequality – particularly on International Women’s Day – following Burger King UK’s controversial tweet about woman belonging in the kitchen.
'It created a sense of solidarity' - Behind the Campaign with Virgin Media and The Big Issue
Angela Bertram, senior social lead at Virgin Media, discusses the brand's 'Digital high street' campaign, produced in partnership with The Big Issue.
How PepsiCo addressed food insecurity among children amid pandemic
Many kids rely on school-funded meals. But what if schools close?
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