140 results
Filter results »BBC reality TV star Dan Harry on being on the ‘flipside of the PR coin’
After a successful stint on the UK’s first gay dating TV show, PR pro Dan Harry tells PRWeek how he used his comms skills to maximise the opportunity.
Why Gushers and Fruit by the Foot invited a TikTok star to roast their logos
The brands told Emily Zugay to “not hold back in her critique.”
How momfluencers came to dominate influencer marketing
A marketer's dream for household spending, momfluencers might be acing the social media game with spotless kitchens and perfect lives, but are they pedalling an unreal construct of real motherhood?
Top 10 most-read articles by PRWeek subscribers in April
These are the most-read articles by PRWeek UK subscribers in April, measured by our ‘known audience’ of named users who logged in.
PRWeek UK Power Book 2023: Top 10 in entertainment comms (agency)
PRWeek’s UK Power Book reveals the PR pros who lead the way in their respective sectors. Today, we rank the key agency players in entertainment comms.
PRWeek UK Power Book 2023: Top 10 in Entertainment comms (in-house)
PRWeek’s UK Power Book reveals the PR pros who lead the way in their respective sectors. Today, we rank the key in-house players in Entertainment comms.
#Unstereotype: Have influencers done a better job of eroding gender stereotypes than advertising?
Many female influencers encourage body positivity, encouraging followers to 'be themselves'. But has this meaningfully eroded harmful gender stereotypes? And is traditional advertising keeping pace?
Where do experts think influencer marketing will go in 2023?
PRWeek asked its panel of senior influencer specialists at top UK PR agencies to predict how influencer marketing will develop in 2023. Here are some of the most intriguing responses…
The rise of the niches – who’s been missing out on influencer marketing?
At the mention of influencers, most of us picture the classic categories – beauty gurus, travel vloggers and gamers – but gone are the days when these sectors dominate entirely. Now, brands of all kinds can benefit from working with influencers, and those that haven’t tried are missing out.
‘We’re moving away from follower count’ – how is TikTok changing influencer marketing?
The next generation of social media stars is here, and it’s like nothing we’ve seen before. Thanks to the evolution of the internet and its many platforms, influencer marketing must also adapt to navigate these waters, and tackle one beast in particular: TikTok.
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