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Filter results »Five minutes with Offerpop cofounder Mark Cooper
Cofounder and SVP, product marketing and customer success, Offerpop, offers his thoughts on marketing trends for 2015.
Martech budgets create investment concerns
A study of senior marketing executives shows budgets and measurement are top of mind, writes Keith O'Brien.
Mobile spend a priority in 2015, says Salesforce survey
Trend analysis suggests mobile applications will be most important tech investment this year.
Agency Business Report 2009: PR poised to rise above challenges
The dramatic decline of the economy in the second half of 2008 derailed agencies across the industry, many of which originally felt they were on pace for a record year.
Smart marketers will not let the economy sober the conversation
Of all the positive experiences during my more than five-year tenure at PRWeek, I am perhaps proudest that I never wrote a column in the form of a series of Tweets.
Marketing focused on premium products provides the best value
Tucked inside what seemed to be the tenth recent article about people making iPhone (and iPod touch) apps was a gem.
Growth and revenue might be competing factors for Facebook
Engage in conversation long enough with someone in the communications industry, and talk will inevitably turn to Facebook's redesign.
Poor communications choices are imperiling the public and economy
There appears to be one sane person in the current rush to eviscerate AIG CEO Ed Liddy and its other executives; too bad he's only a journalist.
Companies should consider value before jumping into social media
It might turn out to be the worst year in recent memory for the PR industry, but there has been great progress in the use of social media to reach various constituencies.
Unprecedented opportunity and challenge await the industry in '09
The PRWeek Awards celebrated its 10th anniversary last Thursday (see Book of the Night, inserted). As is always the case, the event celebrated a mix of traditional and new, highlighting the industry's best and brightest agencies, campaigns, individuals, and techniques.
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