Flu sufferers told to 'Take a Benylin Day'

Campaign Take a Benylin Day Client McNeil PR team Munro & Forster Timescale November 2008-January 2009 Budget c. £100,000

Scope demands disabled people's equal rights

Campaign Time to Get Equal Client Scope PR team In-house Timescale 9-13 June 2008 Budget Negligible

Durex brings journalists to their senses

Campaign Durex Play Press Launch Client Durex PR team Myriad PR and experiential marketing agency BEcause Timescale July-September 2008 Budget Approximately £20,000

Technology - Sony Ericsson viral launches Xperia X1

Campaign: Sony Ericsson - Xperia X1 and Johnny X launch Client: Sony Ericsson PR team: Burson-Marsteller and in-house Timescale: August-September 2008 Budget: Up to £120,000

Sport/CSR - Footballers kick-start equality

Campaign: One Game, One Community Client: Kick It Out PR team: In-house Timescale: August-October 2008 Budget: Under £20,000

A year of highs and lows

It has been a rollercoaster of a year, from economic collapse and reputation meltdowns to glory for Team GB and a new US president. Alex Black reports

Campaigns: Public sector - WRAP tells public to end food waste

View from the top: David Davies, former executive director, the Football Assocation

David Davies was the man who built the FA's modern press function. He spills the beans in a new book and spoke to PRWeek's Alex Black

Public sector - Scotland follows The Pipers' Trail

Campaign: The Pipers' Trail Client: The Army in Scotland PR team: Golley Slater (Edinburgh), Media House, and G3 Media Operations, 51 (Scottish) Brigade Timescale: May-August 2008 Budget: Under £60,000