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Brand 2.0

December 29, 2005 | by Andrew Gordon

As the industry gears up for the endurance test better known as CES (Consumer Electronics Show), the lineup of companies attending is a testament not just to how CES has trumped Comdex as the must-attend tech tradeshow, but also how consumer electronics have become such a dominant, ubiquitous part of everyday life.

End-of-year period provides hassles for some, downtime for others

December 28, 2005 | by Andrew Gordon

As the end of the year approaches, many agencies? most daunting task is getting all those holiday cards to clients and media out the door.

Interview: Robert French

December 21, 2005

Robert French, a professor at Auburn University, has helped inject the subject of blogs into the curriculum of PR students.

CEOs must infuse the entire company with the spirit of corporate social responsibility

December 19, 2005 | by Greg Schneiders

"Change before you have to," said Jack Welsh.

'Google Story' is a worthwhile search

December 19, 2005 | by Keith O'Brien

Alan Cohen, a VP of wi-fi service provider Airespace, once famously said, "If I can operate Google, I can find anything... which is why I say that Google, combined with Wi-Fi, is a little bit like God."

Branson shoots for the moon in latest project

December 19, 2005

Contrary to the beliefs of all you haters, doubters, and people who don't care to be wiped out in a Challenger-like disaster, it appears that Virgin narcissist-in- chief Richard Branson is really serious about sending the general public into outer space.

Stutzman stays strong for GOP in good times and bad

December 19, 2005 | by Tanya Lewis

As Gov. Schwarzenegger's deputy chief of staff for communications, Rob Stutzman has seen the highs and lows of politics in the Republican party - and it's all been the dream of a lifetime.

Corporate videos and analysts

December 19, 2005

Briefing analysts about a new product, creating corporate videos for widespread use, and more

SimpleDrive is not the Apple of our eye

December 19, 2005

First the good news: SimpleTech's 4GB portable hard drive is cute, easy-to-use, and small enough to fit in even the tiniest of pockets.

The third screen

December 19, 2005 | by Erica Iacono

Broadcast PR can be part of the portable video revolution.