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Interview: Jodi Olson

Jodi Olson is a senior account director in Text 100's San Francisco office and leads its clean tech group, which launched in October.

Choosing the right gift

The holiday season has arrived, and, with it, the opportunity for PR firms to show appreciation to clients and colleagues with a thoughtful gift. But when office kitchenettes overflow with popcorn, cheese wheels, and chocolates, are there any presents that really stand out -- without going overboard?

PRWeek.com's 2006 wrap-up

In this season of sharing, PRWeek.com asked a number of PR pros working in different parts of the industry to share their thoughts about what made an impact in '06 and what will come in '07.

Highlights from '06 prove that it's PR's time to shine

It has been a gratifying experience serving as the chair of the Council of Public Relations Firms during a year of surging industrywide growth and optimism.

Book of Lists 2006

It was a year of scandals and spies, blogs and flogs, backdating and Borat, and welcoming "Macaca" to America. PRWeek's editorial team picks - and picks on - the year's heroes and halfwits, in PR and beyond.

Inside video's second home

While television remains an important part of broadcast strategy for many, the Internet provides creative opportunities.

Why should a PR agency take part in a career fair? What are the primary benefits of doing so?

Taking part in a career fair enables firms to identify intelligent young candidates seeking an entry point into the PR industry.

Media giants boost bargaining position with YouTube rival talks

Google's purchase of YouTube has compelled four of the top media companies, including News Corp.'s Fox, Viacom, CBS Corp., and GE's NBC Universal, to begin talks of creating a collaborative video Web site to rival the video dynamo's success and create a viable Web advertising profit stream.

Interview: Joe Trippi

Joe Trippi, principal at Mad River Communications and Joe Trippi & Associates, is best known as the National campaign manager for the Howard Dean 2004 run for president, which was credited as the first campaign to capitalize on peer-to-peer technology for campaign fundraising and outreach.

Fake punch no Shore shot for 'weasel'

Hey, stand-up comedy world: You've really got to give it to Pauly Shore. And by "it," we mean "a job," please. Also, "a shower."