Weekender

July 11th 2023

Weekender

Threads is here, and it’s clearly piqued the interest of brands and gotten under the skin of Twitter. Brands are adopting a try-it-out mentality, even though the platform doesn’t have many of the features they rely on to track social media conversations. Instagram head Adam Mosseri has promised those bells and whistles are on the way.

PRWeek’s PRDecoded conference returns to Chicago on October 11-12. Event and ticket details here.

Meta launches Threads

The big brand challenge of Threads’ rollout

The latest digital water cooler has arrived, and with it issues for clients and their agency partners to navigate.

How Wendy’s and 12 other brands jumped on Threads

These 13 brands are already using Meta’s Twitter rival.

6 things for marketers to know about Meta’s ‘Twitter killer,’ Threads

The Instagram-based app launches on Thursday.

Media execs: Twitter needs brand safety, not new bells and whistles

Video ads won’t be the “silver bullet” to Twitter’s problems.

Gen Zeitgeist

How student-athletes can dominate the sport of PR

A former student-athlete makes the case for why athletes should be coveted communication hires.

People moves

Royal Caribbean Group names Heather Hust Rivera global communications head

Hust Rivera has worked in various comms roles for Disney since 2005.

Muck Rack names first CMO

Lisa Landa joins Muck Rack from quality testing company Applause.

Hospital Sisters Health System names Woolsey chief marcomms officer

She has worked in healthcare marketing and communications since 2005.

Vir Biotechnology names Sasha Damouni Ellis as chief corporate affairs officer

Damouni Ellis has worked at Bayer and as a journalist at Bloomberg News.

Buzzed-about news

Climate tech company Climeworks signs U.S. partnership with LaunchSquad

The agency will lead the carbon removal company’s push into the U.S. market.

Bevel acquired by Miami-based Avenue Z

ICrossing founder Jeffrey Herzog launched Avenue Z this year and acquired the Snow Agency.

Fabbri 1905 hires Marino as first North America PR partner

The Italian food and beverage service company is growing in the U.S. and Canada.

Genesis House hires R&CPMK as PR AOR

The IPG agency is helping Genesis House with influencer marketing and event support.

Next 15 remains ‘resilient’ despite ‘modest decline’ in organic growth

Next 15 said it expects revenue for FY24 to be up by between five per cent and eight per cent on the previous year, and reported resilient trading for the five months to 30 June despite a ‘very tough comparator period’.

Trans influencer Dylan Mulvaney bashes Bud Light for not publicly standing by her

“I was waiting for the brand to reach out to me, but they never did,” she said.

Partner content

AI: An ethical conversation

Proper and effective AI implementation must include a strict adherence to ethical standards. During this podcast, presented by WE Communications, a pair of industry leaders underscore communicators’ key role in meeting this mandate.

In partnership with

AI and PR: How you can author the future

Fascinated. Frightened. Those two words – often simultaneously – capture how communicators feel about AI. This webcast will help PR pros lean into the former and overcome the latter.

In partnership with

AI and PR: A new take on creativity

AI can help PR pros with so much more than efficiency. The pair of industry leaders featured on this podcast, presented by WE Communications, share myriad ideas and tactics that will truly enlighten you on the creative potential AI can unlock.

In partnership with

The most comprehensive look at the PR industry

Agency Business Report 2023

PR firms continued to thrive in 2022 hitting double-digit growth both globally and in the U.S., but a possible recession has them bracing for a tougher 2023.

Agency Business Report 2023: Prosek Partners

A solid year of 14.6% growth could have been even better if the firm could have hired enough people, but it may have been a blessing in disguise.

Agency Business Report 2023: Real Chemistry

Now a half-billion dollar company, the independent firm looks to expand further into AI and the convergence of health and tech.

Awards and events

PRWeek’s sixth PRDecoded conference set for Chicago on October 11-12

This year’s theme is Purpose+ and the event will advance the purpose conversation at a critical point in its development.