July 11th 2023
Weekly Edition
 
 
Analysis
 
The big brand challenge of Threads’ rollout
The big brand challenge of Threads’ rollout
 
The latest digital water cooler has arrived, and with it issues for clients and their agency partners to navigate.
 
 
Steve Barrett on PR
 
Power Listers step up to the plate
Power Listers step up to the plate
 
In a complex world where businesses must lead on trust and repair fractures in society while also transforming their enterprises amid fundamental technological change, senior comms counsel has never been more important.
 
 
Podcast
 
The PR Week: 6.29.2023 - Olga Fleming, Marina Maher Communications
The PR Week: 6.29.2023 - Olga Fleming, Marina Maher Communications
 
Fleming talks about following in a legend’s footsteps leading MMC.
 
 
40 Under 40 final deadline
 
The PRWeek US 40 Under 40 2023 is open for submissions
The PRWeek US 40 Under 40 2023 is open for submissions
 
Last chance to enter! Extended entry deadline is TODAY, June 29.
 
 
Campaign
 
‘I buy my own batteries now’: Duracell and Ariana Madix partnership powered by ‘Vanderpump Rules’ drama
‘I buy my own batteries now’: Duracell and Ariana Madix partnership powered by ‘Vanderpump Rules’ drama
 
When batteries were mentioned during an argument on the reality show, Duracell quickly came up with a witty response.
 
 
Poll
 
What is your favorite Independence Day 2023 campaign?
What is your favorite Independence Day 2023 campaign?
 
Here’s how Aldi, Old Navy and Pepsi are celebrating the holiday.
 
 
Opinion
 
Why our industry needs to better support people with disabilities and caregivers in the workplace
Why our industry needs to better support people with disabilities and caregivers in the workplace
 
Employees clearly want companies to do more, but many organizations are disappointing them.
 
 
Gen Zeitgeist
 
How student-athletes can dominate the sport of PR
How student-athletes can dominate the sport of PR
 
A former student-athlete makes the case for why athletes should be coveted communication hires.
 
 
Pride in PR
 
Pride in PR: JD Caudill
Pride in PR: JD Caudill
 
Digital senior manager, Golin
 
Pride in PR: Matt Tumminello
Pride in PR: Matt Tumminello
 
Founder and president, Target 10
 
Pride in PR: Loren Durán
Pride in PR: Loren Durán
 
Associate VP, Quinn PR
 
Pride in PR: Amelia-Eve Warden
Pride in PR: Amelia-Eve Warden
 
Senior communications manager for Europe, Samsung Electronics
 
 
News you may have missed
 
Edelman lays off 4% of workforce
Edelman lays off 4% of workforce
 
Most of the cuts, which affect 240 staffers, impact senior-level employees.
 
Spool enlists WGA strikers for creative support
Spool enlists WGA strikers for creative support
 
One writer previously worked on films like 80 for Brady and Booksmart.
 
McDonald’s Grimace ‘pretending not to see’ shake trend
McDonald’s Grimace ‘pretending not to see’ shake trend
 
Other brands are lending moral support to the mascot, as TikTokers pretend that drinking the purple shake leads to horrific outcomes.
 
Prolonged protests put Reddit at crossroads with ad revenue
Prolonged protests put Reddit at crossroads with ad revenue
 
After two weeks of demonstrations, some media buyers anticipate Reddit turning to alternative revenue streams.
 
Precision Strategies launches Spanish language and Hispanic cultures specialty
Precision Strategies launches Spanish language and Hispanic cultures specialty
 
The offering sits within the agency’s multicultural engagement practice.
 
LA Tourism seeks agency support in China, Mexico, Australia and New Zealand
LA Tourism seeks agency support in China, Mexico, Australia and New Zealand
 
The organization is also bulking up its in-house communications team to tell the story of “L.A. 2.0.”
 
 

Explore the Agency Business Report

 
Agency Business Report 2023
Agency Business Report 2023
 
PR firms continued to thrive in 2022 hitting double-digit growth both globally and in the U.S., but a possible recession has them bracing for a tougher 2023.
 
Agency Business Report 2023: MSL
Agency Business Report 2023: MSL
 
The Publicis Groupe firm notched its second straight year of top- and bottom-line growth, as revenue increased 11% in the U.S. and 10% globally.
 
Agency Business Report 2023: Ogilvy PR
Agency Business Report 2023: Ogilvy PR
 
Sustained success in the consumer product space, financial services and health work in 2022 bolstered this WPP agency’s top-line growth of more than 13%.
 
 
Upcoming awards and events
 
PRWeek’s sixth PRDecoded conference set for Chicago on October 11-12
PRWeek’s sixth PRDecoded conference set for Chicago on October 11-12
 
This year’s theme is Purpose+ and the event will advance the purpose conversation at a critical point in its development.
 
 
PRWeek US Awards
 
PRWeek US Awards 2023: The winners
PRWeek US Awards 2023: The winners
 
The talented agencies, campaigns and leaders who went home with the top trophies at the 24th annual PRWeek Awards.
 
 
 
 
Partner content
 
The intelligence you need to make the most important decisions
The intelligence you need to make the most important decisions
 
Communicators always strive to collect information that will help them move the needle for their businesses. This latest eBook from Notified and PRWeek will help toward that goal.
In partnership with
 
NetBase Quid
 
Comms hiring trends for the next 6 months … and beyond.
Comms hiring trends for the next 6 months … and beyond.
 
In a year that’s been a challenge to navigate for comms hiring managers and candidates alike, what’s hot and what’s not for the rest of 2023 according to Jim Delulio, founder of PR Talent, the largest comms specialist recruiting firm in the country.
In partnership with
 
PR Talent
 
Day One Agency & USC Annenberg on reaching Gen Z consumers
Day One Agency & USC Annenberg on reaching Gen Z consumers
 
What does “prime time” mean in a world where the TV is never on and the feed never stops? A new study from Day One Agency and USC Annenberg Center for Public Relations–and a podcast conversation from Cannes–unpacks Gen Z's media diets for both consumers and brands.
In partnership with
 
Day One Agency
 
 
 
 

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