The latest consumer PR news, opinion and features.
‘It’s hardly deepfake territory’ – Maybelline’s mascara digital PR masterclass
Cosmetics brand Maybelline stormed the internet with its giant mascara campaign this weekend, but many were unaware of the work’s true origins.
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News & analysis
Kettle Chips turns to specialist agency
Kettle Chips has appointed a food and drink PR agency to help with new product launches.
Breast Cancer Now selects agency for three-month PR project
UK charity Breast Cancer Now has hired a PR firm to work on a three-month talent and VIP strategy project.
Royal Caribbean Group names Heather Hust Rivera global communications head
Hust Rivera has worked in various comms roles for Disney since 2005.
Asda FoodTok House, Gala Bingo Fish & Chip Hotel, Tideway’s ‘Loo Gardens’ – Campaigns round-up
PRWeek UK rounds up campaign launches from the past seven days.
Ladbrokes ad featuring YouTube star banned for appealing to under-18s
The ASA has banned the ad for its inclusion of YouTuber Jake Paul, given his appeal to children.
Booking.com AI, Heycar ‘rest-ival’, Wimbledon and Fortnite – Campaigns round-up
PRWeek UK rounds up campaign launches from the past seven days.
Cannes Day 5: BCW, Weber Shandwick pick up Bronze Lions
BCW won for Brady’s War Stories campaign, while Weber Shandwick was recognized for Iberdrola’s Turnstile Turbines in another category.
Domino's jet suit, Sprite at Cannes, Virgin points inspector - Campaigns round-up
PRWeek UK rounds up campaign launches from the past seven days.
Cannes Day 4: Edelman, Weber Shandwick, Ketchum and Havas take home more Lions
The firms won Gold and Silver Lions in non-PR categories on Thursday.
Edelman wins Social & Influencer Silver Lion for #KeepTheGrey for Dove
BCW and Ogilvy also won awards in other categories in the Engagement Track.
Opinion & features
‘They’ve missed a trick’ – Creative Hits and Misses of the Week
Harriet Munson, senior account executive at Aduro, casts her critical eye over creative work from the past seven days.
‘Bird nesting season made potential options a no-go’ – Behind the Campaign
Alice Trost, account director at Taylor Herring, discusses the agency’s recent campaign for the second season of Prehistoric Planet.
‘I find this a little cheesy’ – Creative Hits and Misses of the Week
Jacqueline Bennett, associate director at Pangolin, casts her critical eye over creative releases from the past seven days.
‘We wanted to offer adults a nostalgic experience’ – Behind the Campaign, ‘Be More Kid’ for Tropicana
Anna Craven, senior account director at Stir, discusses the agency's recent bouncy campaign for juice brand Tropicana.
‘Ask questions! Particularly heretical and provocative ones’ – Creative Q&A
PRWeek grills creative comms figures on how they got where they are, their career highlight, solving creative writer’s block, and more. Today we speak to Lou Kelly, head of consumer at Boldspace.
LGBTQ+ PR pros offer 23 words of advice to the industry from Pride Month 2023
As June draws to a close, PRWeek asks 23 LGBTQ+ comms pros to share the lessons they believe the industry should take from the events of this Pride Month.
‘Falls a little flat for me’ – Creative Hits and Misses of the Week
Dylan Patel, social media director at Splendid Communications, casts his critical eye over creative campaigns from the past seven days.
Want to slam-dunk a new business pitch? Watch the movie Air
You wouldn’t think marketing comms back in the analogue world of 1984 is where you need to look to revolutionise your pitching strategy.
‘Great example of a brand not taking itself too seriously’ – Creative Hits and Misses of the Week
Jessica Dyas, MD consumer at Weber Shandwick London, casts her critical eye over creative releases from the past seven days.
‘An idea should work for all channels’ – Creative Q&A
PRWeek grills creative comms figures on how they got where they are, their career highlight, solving creative writer’s block, and more. Today we speak to Fran Langdon, creative director at Splendid Communications.
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Deputy Director, Head of News
Cabinet Office, London
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External Affairs Manager
VMA Group, London (Central), London (Greater)
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PR Specialist
VMA Group, London (Central), London (Greater)
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External Affairs Manager
The Oil and Gas Authority, Aberdeen Hybrid
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Head of News & Communication
Merseyside Police, Liverpool, Merseyside
Consumer people moves
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NHS comms chief leaving to join TikTok
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Edelman makes changes to EMEA leadership
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Ex-WA Comms partner moves to GK Strategy
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BCW names corporate and public affairs lead for Europe and Africa
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Cabinet Office head of news departs for British Airways role
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Nia Evans becomes PAN Comms UK MD as Gareth Thomas steps down
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Movers and Shakers: Amazon, Weber Shandwick, British Airways and more…
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Ex-H+K finance chief joins comms holding company
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Smarts hires creative director from Fever Unlimited
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Blakeney hires first chief strategy officer