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In the spotlight
‘They’ve missed a trick’ – Creative Hits and Misses of the Week
Harriet Munson, senior account executive at Aduro, casts her critical eye over creative work from the past seven days.
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Why PR should relish our best supporting actor role at Cannes
I Cannes, and will again.
AI: PR’s friend or foe?
I’m one of the kids in a sweet shop, wanting to take a bite out of everything when it comes to new tech and AI. Because I don’t see AI as a threat, but as a tool to inspire creativity, enhance strategic thinking, and improve efficiency – in my opinion, three of the critical issues the industry is facing.
Three agencies on PRWeek UK’s radar this week
PRWeek spotlights UK agencies with a story to tell from the past seven days that we think are worth keeping an eye on.
Employee Ownership Day: How the ‘John Lewis model’ benefits agency life
Everybody knows that John Lewis is an employee-owned organisation, famous for its Partnership structure. But what does that actually mean for PR agencies and their staff?
‘Falls a little flat for me’ – Creative Hits and Misses of the Week
Dylan Patel, social media director at Splendid Communications, casts his critical eye over creative campaigns from the past seven days.
Comms could be squeezed out of its own profession as corporate affairs soars
In 2020, McDonald’s added a boardroom seat for a new executive function.
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Cannes judging analysis from Ketchum’s Jo-ann Robertson
In a slight shift away from the trend of big prizes for social purpose campaigns in recent years, 2023’s winner was a non-purpose campaign – but still by an ad agency.
‘Inspiration comes from the most random places’ – Creative Q&A
PRWeek grills creative comms figures on how they got where they are, their career highlight, solving creative writer’s block, and more. Today we speak to Will Cookson, founder and creative director at Pangolin.
Want to slam-dunk a new business pitch? Watch the movie Air
You wouldn’t think marketing comms back in the analogue world of 1984 is where you need to look to revolutionise your pitching strategy.
A guide to Cannes Lions PR winners: all the earned-media Grands Prix since 2009 analysed
As the 70th Cannes Lions kicks off this week, it seems timely to take a quick journey through PR’s historic representation at the famous International Festival of Creativity.
Three agencies on PRWeek UK’s radar this week
PRWeek spotlights UK agencies with a story to tell from the past seven days that we think are worth keeping an eye on.
‘Great example of a brand not taking itself too seriously’ – Creative Hits and Misses of the Week
Jessica Dyas, MD consumer at Weber Shandwick London, casts her critical eye over creative releases from the past seven days.
‘Investigative journalism is alive and kicking’ – lessons from Crispin Odey scandal
Recent allegations about the conduct of hedge fund millionaire Crispin Odey, following investigations by the media, have caused a storm. Two crisis communications specialists look at what it tells us about the media and the implications for comms practitioners.
The ‘big eco claim’ may be over – what’s next for brands?
As many working in the comms industry know, the rules on the eco messaging companies can legitimately use to sell products and services are continually evolving.
‘An idea should work for all channels’ – Creative Q&A
PRWeek grills creative comms figures on how they got where they are, their career highlight, solving creative writer’s block, and more. Today we speak to Fran Langdon, creative director at Splendid Communications.
Making healthcare comms human: the limits of AI and virtual respondents
It’s likely we’ll look back on 2023 as the year that generative AI went mainstream. The relative merits and risks of ChatGPT have been endlessly debated. The EU is exploring stricter standards to regulate the technology.
Djokovic’s PR failings mean he’s not the true GOAT
At last weekend’s French Open, Novak Djokovic became the most decorated men’s player in Grand Slam history with his 23rd major title.
10 things PRs need to know about Google Analytics 4
Universal Analytics will cease to work on 1 July 2023, so if you haven’t installed the GA4 property in your own and your clients’ Google Analytics accounts, the time is now.
Three agencies on PRWeek UK’s radar this week
PRWeek spotlights UK agencies with a story to tell from the past seven days that we think are worth keeping an eye on.
‘Felt a little bit old hat’ – Creative Hits and Misses of the Week
Chris Stevenson, London managing director at Stripe Communications, casts his critical eye over creative releases from the past seven days.
ESG wankery has to go up in smoke
We bloody love ESG in our industry.
Beyond 'London Calling' - are agencies in London missing a trick?
'Tired of London, tired of life' goes the phrase, but I don’t buy it.
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Healthcare comms: drop the jargon to get cut-through
Inclusion, equality, diversity, sustainability, representation and patient-centricity. What do these words have in common? They are all rightly gaining ground in the world of healthcare communications.
It’s time to rebrand the ‘c’ in b2c
I’m not a fan of industry jargon. But b2c (business-to-consumer) and b2b (business-to-business) are still heavily used across our industry and beyond. And most brands think of the people who buy their products as ‘customers’ or ‘consumers’.
Pride – authentically support or step aside
In the context of Pride Month, brands must decide: stand authentically with the LGBTQ+ community or step away.
Three agencies on PRWeek UK’s radar this week
PRWeek spotlights UK agencies with a story to tell from the past seven days that we think are worth keeping an eye on.
‘If you want to be an ally, BE an ally’ – Creative Hits and Misses of the Week
Kirsty Grierson, creative director at Stripe Communications, casts her critical eye over creative releases from the past seven days.
What Succession reminds us about corporate reputation management
With more twists and turns than Siobhan has polo necks, HBO’s Succession has drawn its final Machiavellian breath. The series rarely missed a PR mark beyond the howling absence of Waystar Royco’s crisis management plan. This show firmly placed PR in the boardroom and reminded us of the basics of corporate reputation management.
How brands should launch Pride-related campaigns
It has been a hectic week for brands tapping into Pride Month, from US retail giant Target removing some items from its Pride collection to The North Face announcing its own campaign with drag queen Pattie Gonia. Let me fill you in if you don’t know the whole tea.
PRWeek Jargon Buster: words to avoid, and alternatives
PRWeek UK spotlights some words that are best to avoided in press releases and other PR copy – and suggests alternatives.