Agency Business Report 2023

Feature

PR firms continued to thrive in 2022 hitting double-digit growth both globally and in the U.S., but a possible recession has them bracing for a tougher 2023.

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It was another really impressive year of growth for PR firms in 2022, on the back of a stellar performance in the 12 months prior.

Agencies that reported their numbers for PRWeek’s annual rankings, and those we estimated because they claim Sarbanes-Oxley prevents them from revealing financial data, posted growth of 15% in the U.S. and 13% globally.

However, having profiled almost 50 firms in detail and spoken to their CEOs for this annual Agency Business Report, it is clear the industry has never been more important in addressing today’s complex and febrile geopolitical, economic and social landscape.

As FGS Global North America CEO Winnie Lerner told us: “The C-suite’s attitude to PR has changed a lot, for the better. As consultants, our value has never been perceived to be higher than it is at this moment.”

- Steve Barrett, editorial director, PRWeek

Deep dives

Spotlights

Partner content

Padilla

Padilla

The big 5

Edelman

Edelman

The Weber Shandwick Collective

The Weber Shandwick Collective

BCW Group

BCW Group

FleishmanHillard

FleishmanHillard

Ketchum

Ketchum

Profiles

Allison + Partners

Allison + Partners

APCO Worldwide

APCO Worldwide

Archetype

Archetype

Bospar

Bospar

Bully Pulpit Interactive

Bully Pulpit Interactive

Citizen Relations

Citizen Relations

Coyne PR

Coyne PR

Current Global

Current Global

Day One Agency

Day One Agency

Evoke Group

Evoke Group

FGS Global

FGS Global

Finn Partners

Finn Partners

Golin

Golin

Havas PR Global Collective

Havas PR Global Collective

Hill+Knowlton Strategies

Hill+Knowlton Strategies

Hotwire

Hotwire

Hunter

Hunter

ICF Next

ICF Next

ICR

ICR

Jackson Spalding

Jackson Spalding

Lippe Taylo Groupr

Lippe Taylor Group

M Booth

M Booth

Marina Maher Communications

Marina Maher Communications

MikeWorldWide

MikeWorldWide

MSL

MSL

Ogilvy PR

Ogilvy PR

Padilla

Padilla

Porter Novelli

Porter Novelli

Prosek Partners

Prosek Partners

Real Chemistry

Real Chemistry

Ruder Finn

Ruder Finn

SKDK

SKDK

Syneos Health Public Relations

Syneos Health Public Relations

WE

WE

Zeno

Zeno

Up & comers

Autumn Communications

Autumn Communications

Corner Market Communications

Corner Market Communications

Guyer Group

Guyer Group

Penta

Penta

Small Girls PR

Small Girls PR

Strange Brew Strategies

Strange Brew Strategies


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