Latest News
Ramarketing announces North American expansion
Newcastle-headquartered comms and marketing agency ramarketing is set to launch an office in Toronto, Canada, to support its North American clients and expand further internationally.
‘Big, bold, colorful, one-of-a-kind’: Bob Cohn dies, age 88
Cohn cofounded Cohn & Wolfe with Norman Wolfe 1970.
Time magazine promotes Kristin Matzen to chief communications officer
She is the first person to hold the title at the media outlet.
Joele Frank execs, Bloomberg reporter launch Collected Strategies
The strategic communications shop will help clients navigate M&A, corporate crises, restructurings and bankruptcies.
Working With Cancer’s Big C global creative contest opens for entries
Campaign devised by Publicis Groupe aims to de-stigmatize cancer in the workplace.
Is the metaverse dead or is it just under construction?
Weren't we all supposed to be donning goggles and meeting up in virtual cocktail bars in an augmented reality parallel world by now?
Biden uses a CPAP machine. How the American Sleep Apnea Association is using that as a teachable moment
The White House said late last month that the president uses a CPAP machine to treat sleep apnea.
Breakfast Briefing: 5 things for PR pros to know on Monday morning
Former Joele Frank execs launch Collected Strategies; Threads surpasses 100 million users.
Muck Rack names first CMO
Lisa Landa joins Muck Rack from quality testing company Applause.
Hospital Sisters Health System names Woolsey chief marcomms officer
She has worked in healthcare marketing and communications since 2005.
Royal Caribbean Group names Heather Hust Rivera global communications head
Hust Rivera has worked in various comms roles for Disney since 2005.
Publicis shares jump briefly on Vivendi tie-up rumor but ‘planets don’t seem aligned’
Deal is 'unlikely' for a number of reasons, Bank of America says.
Watch: ‘Ted Lasso’ star Hannah Waddingham makes ‘tasteful observations’ about Pepperidge Farm cookies
Zeno Group is supporting this campaign.
Breakfast Briefing: 5 things for PR pros to know on Friday morning
The big brand challenge of Threads rollout; Amazon CEO speaks on competing against Microsoft and Google in the AI race; LaunchSquad and Climeworks sign long-term partnership.
Climate tech company Climeworks signs U.S. partnership with LaunchSquad
The agency will lead the carbon removal company’s push into the U.S. market.
How Wendy’s and 12 other brands jumped on Threads
These 13 brands are already using Meta’s Twitter rival.
IPG joins Partnership on AI to bang the drum on brand safety and human creativity
Holding company said its priorities as part of the tech-heavy coalition are mitigating bias in AI while ensuring brands are protected as more aspects of content creation become automated.
Mercury Analytics launches AI platform
MercuryAI is an OpenAI-powered research platform for survey research and analysis.
Vir Biotechnology names Sasha Damouni Ellis as chief corporate affairs officer
Damouni Ellis has worked at Bayer and as a journalist at Bloomberg News.
Bevel acquired by Miami-based Avenue Z
ICrossing founder Jeffrey Herzog launched Avenue Z this year and acquired the Snow Agency.
Breakfast Briefing: 5 things for PR pros to know on Thursday morning
Next 15 remains ‘resilient’; Genesis House hires R&CPMK as PR AOR; Threads already has 10 million sign-ups.
Genesis House hires R&CPMK as PR AOR
The IPG agency is helping Genesis House with influencer marketing and event support.
Next 15 remains ‘resilient’ despite ‘modest decline’ in organic growth
Next 15 said it expects revenue for FY24 to be up by between five per cent and eight per cent on the previous year, and reported resilient trading for the five months to 30 June despite a ‘very tough comparator period’.
Fabbri 1905 hires Marino as first North America PR partner
The Italian food and beverage service company is growing in the U.S. and Canada.
What brands and influencers need to know about the FTC’s updated guidelines for endorsements
The updates take AI, reviews and visibility into account.
6 things for marketers to know about Meta’s ‘Twitter killer,’ Threads
The Instagram-based app launches on Thursday.
Taye Diggs stars in ViiV’s latest HIV prevention push
The ViiV campaign functions both as a PSA as well as a community-building initiative focused on populations that are disproportionately affected by HIV.
Media execs: Twitter needs brand safety, not new bells and whistles
Video ads won’t be the “silver bullet” to Twitter’s problems.
Breakfast Briefing: 5 things for PR pros to know on Wednesday morning
Why you should recruit student athletes; New SEC Newgate ownership; Meta to launch Twitter competitor.
Teamspirit opens first office outside the UK
Comms agency Teamspirit, which specialises in financial and professional services, has today (3 July) opened its first office outside the UK.
SEC Newgate to get new majority owner in $100m deal
SEC Newgate is set to receive a c.$100m investment from Investcorp, the global alternative investment firm, in a deal that values the comms business at more than $250m.
Penta launches global AI unit
Alberto Lopez-Valenzuela, senior partner, and Andrea Christianson, partner, are co-leading the new division.
Trans influencer Dylan Mulvaney bashes Bud Light for not publicly standing by her
“I was waiting for the brand to reach out to me, but they never did,” she said.
‘Unwearable’ art installment raises awareness of rare skin disease
Boehringer Ingelheim launched The Unwearable Collection last year.
Lyme disease doc details chronic patient struggles
'I’m Not Crazy, I’m Sick' follows the lives of three people suffering from chronic Lyme disease and their long-term struggles to be diagnosed and treated.
Breakfast Briefing: 5 things for PR pros to know on Friday morning
Latin Grammy Cultural Foundation brings on Boden; Companies anticipate diversity challenges after Supreme Court affirmative action ruling.
Latin Grammy Cultural Foundation brings on Boden
The agency is also working with the Latin Recording Academy.
Zeno Group lays off 3% of global workforce
The impacted staff were from across the U.S. network.
Agencies, educators decry Supreme Court affirmative action ruling
The landmark decision overturns years of precedent that has helped diverse college applicants.
Rival IQ adds social listening capabilities
The options are included in Engage and Engage Pro plans for Rival IQ users.
Sprout Social: Most Twitter conversations about Cannes had positive sentiment
The analytics company also tracked keywords and hashtags that got the most traction during the awards.
What is your favorite Independence Day 2023 campaign?
Here’s how Aldi, Old Navy and Pepsi are celebrating the holiday.
Google disputes claims of misleading video ad placement
In a blog post, Google's global video solutions director suggests a recent report about its video partner network is inaccurate.
How a Mental Health Awareness Month campaign aims to Talk Away the Dark
The American Foundation for Suicide Prevention, TBWA\Chiat\Day and Allison+Partners rolled out the campaign this spring.
Breakfast Briefing: 5 things for PR pros to know on Thursday morning
What Olga Fleming has learned from Marina Maher; YouTube star Colleen Ballinger responds to allegations with song; How Twitter’s new CEO plans to win back advertisers.
FTI appoints Twitter’s global policy comms lead
FTI Consulting has appointed a new managing director within its Strategic Communications division, to strengthen its tech, media and telecoms capability in the EMEA region.
Spool enlists WGA strikers for creative support
One writer previously worked on films like 80 for Brady and Booksmart.
Imre appoints Patrick Burke as CFO, Lorraine Hirsh as chief people officer
Both Burke and Hirsh will report to president Anna Kotis.
McDonald’s Grimace ‘pretending not to see’ shake trend
Other brands are lending moral support to the mascot, as TikTokers pretend that drinking the purple shake leads to horrific outcomes.
My experience at Cannes: U.S. Young Lions
Five young creatives representing the U.S. in this year’s Young Lions competition give their take on the diversity of this year’s festival and what can be improved.
22% of U.S. employees remain at high risk of mental health issues: Report
Pandemic-era mental health impacts are still playing out when it comes to employee well-being. Here’s what companies can do to mitigate them.
Media relations platform OnePitch launches paid option
The service costs $50 a month.
Prolonged protests put Reddit at crossroads with ad revenue
After two weeks of demonstrations, some media buyers anticipate Reddit turning to alternative revenue streams.
5 questions for Fred Haberman on marketing the 2026 Special Olympics
The Minneapolis-based firm is planning marketing and media relations for the event in its home city.
Edelman lays off 4% of workforce
Most of the cuts, which affect 240 staffers, impact senior-level employees.
Breakfast Briefing: 5 things for PR pros to know on Wednesday morning
Precision launches Spanish-language speciality; Widespread airline delays; Bud Light offers steep discounts.
Wayfair communications vet Jane Carpenter lands at Veho
Carpenter is tasked with building the shipping and delivery platform’s comms arm.
Antenna Group opens London office
Integrated marketing, public relations and strategic communications firm Antenna Group, which has its headquarters in New York, has opened an office in London.
Precision Strategies launches Spanish language and Hispanic cultures specialty
The offering sits within the agency’s multicultural engagement practice.
The Change Agencies welcomes second membership class
Six agencies join the multicultural and LGBTQ+ network, nearly doubling its size.
Ex-HSBC US communications head Matt Ward joins Corebridge Financial
Ward is the financial services company’s first comms chief.
American Red Cross commissions ‘artivist’ Nikkolas Smith for SCD effort
Nikkolas Smith produced the digital portrait Transfusion, which was based on conversations he had with four patients living with SCD.
Breakfast Briefing: 5 things for PR pros to know on Tuesday morning
LA Tourism to fill out agency roster; Walgreens cuts full-year earnings forecast; Group Black looks to acquire Sports Illustrated.
McDonald’s international corporate relations chief to depart
Dionne Parker, vice-president of international corporate relations at McDonald’s, is to step down after 12 years at the fast-food chain, PRWeek understands.
LA Tourism seeks agency support in China, Mexico, Australia and New Zealand
The organization is also bulking up its in-house communications team to tell the story of “L.A. 2.0.”
Lippe Taylor names VMLY&R’s Doron Faktor as EVP of digital experience
Faktor aims to bridge the gap between paid and earned marketing as he builds the firm’s digital offerings in augmented and virtual reality and artificial intelligence.
MikeWorldWide hires Jessica Torres-Soto as global chief people officer
Torres-Soto most recently worked at Civic Entertainment Group.
Bill Hughes to step down as Pitney Bowes CCO
The industry veteran will be replaced by Kathy Raymond, VP of internal and employee communications.
Metaverse recreation of sinking country Tuvalu wins Titanium Grand Prix at Cannes
A digital twin of the climate-affected country, expected to disappear underwater 'in decades,' will ensure its statehood and culture are preserved virtually.
Jacki Kelley quits Dentsu to return to IPG as chief client and chief business officer
It's the latest in a string of departures from Dentsu.
Cision introduces AI code of ethics
The company said the guidelines are intended to ensure that the AI services it creates can serve client needs without generating risks.
Getty Images, Hiki unveil #AutisticOutLoud effort, celebrate neurodiversity
#AutisticOutLoud brings together photos and videos from autistic content creators, aiming to bring authenticity and representation to the media world.
Breakfast Briefing: 5 things for PR pros to know on Monday morning
How J&J spinoff Kenvue is raising its profile; Pride in PR: Maeve DuVally.
'You not only know us, you love and trust us:’ How J&J spinoff Kenvue is raising its profile
After a $3.8 billion IPO, the J&J consumer health business is leaning into communicating about its purpose and linking its new brand to its well-known products.
Edelman, Weber, Ketchum, BCW: who won the most at Cannes Lions?
The Cannes Lions International Festival of Creativity is over for 2023. How did major PR agencies fare?
The big brand challenge of Threads’ rollout
The latest digital water cooler has arrived, and with it issues for clients and their agency partners to navigate.
All the ways Shein’s influencer tour went wrong
The fashion brand is being accused of propaganda after hosting a crew of poorly informed influencers to improve its reputation. It did not work.
CEOs are ordering employees back to the office. It’s up to comms to sell it
What works: emphasizing the benefits of in-person collaboration and career opportunities; What doesn’t: threats and intimidation.
It’s AI’s time in the sun at Cannes
Artificial intelligence probably won’t win a Grand Prix but it will be the hot topic of conversation.
Don’t expect sponsors to flee pro golf after the PGA Tour-LIV merger, say experts
One has a 'gut feeling' most people won’t care about the merger, while others say sponsors will have to make tough decisions.
Is the chief communications officer role getting a demotion?
Recent executive moves and reporting structure changes are prompting the question. Yet industry insiders say the position is maintaining its influence.
‘Legitimate anxiety’: Brands get tentative about Pride as anti-LGBTQ activists flex their muscles
Bud Light. Target. Kohl’s. Even Chick-fil-A. Brands know they could be the next to be targeted for celebrating Pride.
Twitter has a place in presidential campaigns — just not launching them
Florida Governor Ron DeSantis’ campaign kickoff on Twitter was a bust for several reasons. But the platform is useful to campaigns in other ways.
Three years later: How agencies are keeping the focus on diversity
How agencies are approaching diversity three years after the murder of George Floyd and the peak of Black Lives Matter.
The 10 biggest communications lessons from the COVID-19 public health emergency
From understanding an audience to beating back disinformation, health comms experts share their biggest lessons learned for the next pandemic.
How The Wall Street Journal is rallying the media to keep Evan Gershkovich in the conversation
Media titans that are often at each other’s throats are pulling together to call for the detained reporter’s release.
From creator to creative: Why agencies are recruiting social media stars
Creators are bringing their nimble creative savvy and short-form expertise to full-time agency roles, but face challenges adapting to client demands and agency culture.
‘No longer reliable’: Twitter chaos means public safety messaging gets a rethink
Transportation and public-health agencies used to go to Twitter first during an emergency. Now it’s not so simple.
How Bud Light’s abandonment of the trans community could influence Pride
In light of the ongoing controversy between Bud Light and trans influencer Dylan Mulvaney, brands must decide whether to move forward with Pride plans — or succumb to a vocal minority.
‘A big step back’: CCOs fear brands will retreat from LGBT support after Bud Light backlash
Experts worry about a broader chilling effect on brands speaking up on divisive social issues after the backlash to Bud Light’s partnership with influencer Dylan Mulvaney.
Self-inflicted wounds haunt Anheuser-Busch’s Dylan Mulvaney crisis response
Bud Light failed at trying to appease two conflicting audiences, say PR executives.
Why companies continue to struggle with flex schedules
Hybrid work is here to stay. Or is it?
Meta’s Reels is building a home for TikTok refugees
Leading TikTok-focused agencies are encouraging clients to diversify their social media presences, with the Meta product getting the first look.
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Pepsi unveils a new logo: a look back at the logos through the years
A bold leap forward, the design reflects changing consumer tastes and the brand's digital ambitions. Also, it comes just in time for Pepsi’s 125th anniversary.
‘On a scale of one to 10, a 12’: The off-the-charts threat of AI-enhanced deepfakes to brands and individuals
Malicious actors are taking notes from convincing (fake) images of the pope’s new winter jacket.
The end of TikTok? Influencer marketing pros prep for possible ban
The super-popular app is in the crosshairs of both Democrats and Republicans, worrying content creators and the brands that work with them.
After SVB collapse, regional banks hustle to protect their reputation
Meanwhile, major financial institutions have opted to stay silent, trying to demonstrate SVB’s crash was an anomaly.
Deinfluencer trend is a ‘cry out’ for more credible partnerships and content experiences
Experts explain why the #deinfluencing movement is a good thing for content creators and brands.
How brands and agencies should talk about sustainability
Amid fears of greenwashing and a new era of greenhushing, brands are tiptoeing around communicating their sustainability journeys.
Diversity roles are disappearing in corporate America — but not at PR agencies
Why industry experts are bullish that firms will keep a focus on DEI even if that’s not the case in-house.
Agencies are at the center of the WFH vs. RTO tug of war: How are they handling it?
While large agency leaders want to draw a line in the sand, others are taking a more nuanced approach to in-person collaboration.
How PR agencies are preparing for post-public health emergency messaging
Healthcare experts outline the importance of an overabundance of communication in the 60 days before the end of the public health and national emergency for COVID-19.
The creator marketing complex is unprepared for deepfakes
And it could result in victimized creators losing out on brand partnerships.
Twitter remains core to Super Bowl ad plans, but other platforms emerge
Brands still find value on Twitter for the Big Game – but they’re using other platforms too, as they remain wary of potential brand safety issues and ongoing turmoil.
Why TikTok is not the place to be for brands during the Super Bowl
Before and after the game are a different story as brands “scratch the surface” of what they can do on the platform for big events.
The Super Bowl rapid response war room is back, with a virtual twist
Clients and agency partners are once again making plans to get together for the Super Bowl, and with playbooks to rival that of an offensive coordinator.
What a ban on non-competes would mean for the PR industry
Following the FTC’s proposal to ban non-competes nationwide, the PR industry is reevaluating restrictive covenants and what the ban would mean for employees.
Will Beyoncé’s reputation suffer as a result of her Dubai appearance?
Music superstar Beyoncé has riled up many of her fans by agreeing to a private performance at a Dubai hotel launch, for the reported fee of $24m. Was this payout big enough to make the potential career risk worth it, or is the singer confident that the whole thing will blow over quickly?
‘A starting point for creativity:’ How PR pros are testing ChatGPT
They’re also heeding warnings that the tool could create ‘a cavalcade of bullshit.’
What does ChatGPT think about PR pros’ concerns?
We know what chatbots are, but know not what they may be.
Is PR too liberal for its own good?
A study conducted by NYU in partnership with PRWeek suggests PR pros’ political and social beliefs are out of sync with the general public, leading to poor client counsel.
AI can do PR, but should it?
ChatGPT can make a press release or corporate statement, but experts say good comms is a human responsibility.
Post-Liver King scandal, brands don’t know which fitness creators to trust
After claiming a natural physique to millions of social media followers, Brian Johnson, AKA Liver King, admitted to using steroids — illustrating the numerous brand safety landmines in the fitness creator category.
As companies hire metaverse specialists, do these roles have longevity?
As the metaverse and Web3 evolve, experts believe they can stay relevant with their strategic minds and ability to understand and explain emerging tech to clients.
'Unfair' payment terms are handcuffing small and minority-owned agencies, and it could get worse
Keurig Dr Pepper’s payment terms came to light after trade organizations reviewed its RFP and raised objections.
Few legislative wins, many investigations: How companies should prepare for the new Congress
Organizations are understandably nervous they could be called to testify as Republicans wield their new investigative power.
Did FTX kill crypto? Not for the PR agencies working to rebuild the sector
Firms are finding silver linings — and plenty of media placement opportunities — for crypto clients amid FTX’s collapse.
Reels, Shorts and TikTok: How do advertisers divide spend?
As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings from performance to audience, maturity and trust.
Struggling to monetize on Reels, creators look to Shorts and TikTok
Even creators with the largest following on Reels are finding it difficult to make a living, making TikTok and YouTube Shorts appealing alternatives.
A break, not a break up: Why agencies are telling clients not to abandon Twitter… yet
Things at Twitter under Elon Musk are weird. Very weird. But not enough for brands to say goodbye to the platform.
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