Public Affairs
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BCW, VMLY&R team up with menstruation brand for period privacy campaign
August and the WPP firms want to drive awareness about the damaging effects of digital surveillance on menstruators in a post-Roe world.
LIV Golf tees up pressing FARA questions for agencies
Firms must precisely define their agreements with foreign-owned clients as geopolitics and sports become increasingly intertwined, say experts.
How Planned Parenthood leaned into data and analytics to reach stakeholders
The fireside chat with Planned Parenthood’s VP of communications at PRWeek’s second-annual Healthcare Conference focused on the impact of the reversal of Roe v. Wade.
Disney vs. DeSantis reveals 'wholesome' truths about brand purpose
Marketers can learn from Disney's actions about what it really means to have a purpose and the difference between actions and words.
As election cycle heats up, candidates must be wary of using AI in campaign ads
Disinformation, ethics, bias and misleading voters are among the challenges candidates must be aware of as they enter the 2024 race.
Invariant names FGS Global’s Gloria Labbad as principal, general counsel
Labbad is helping the Washington, DC-based firm expand its work in employee engagement, crisis management and litigation communications.
APCO Worldwide acquires NGC International Advisory, Strategic Advice
The Washington, DC-headquartered agency has bought four firms this year.
How the American Library Association is turning the page on book bans
The Unite Against Book Bans initiative embarks on its second year as it launches Right to Read Day.
Bully Pulpit Interactive taps the White House’s Jeff Nussbaum as partner
Nussbaum served as a special assistant and senior speechwriter to President Biden.
Last Prisoner Project pushes politicians to free those locked up on cannabis charges
The cannabis criminal justice reform non-profit partnered with McCann NY on The Pen to Right History campaign.
The agency behind the We Love NYC logo welcomes criticism: Inside the campaign
MaryamB is the marketing firm behind the redesign; Edelman worked on earned media strategy and execution of the campaign launch.
Glen Echo Group, BerlinRosen launch joint European office
The Amsterdam location will expand EU outreach for both agencies.
Cecilio Madero, Rachel Brandenburger join APCO M&A, antitrust and competition offering
The two will work with experts in Beijing, Berlin, Brussels, London, New York, Rome, Tokyo and Washington.
'Ted Lasso' cast visits White House to promote mental health and well-being
The hit show deals with the concepts of loneliness, depression, anxiety, mental resilience and features a major storyline involving panic attacks.
Randle Communications promotes across leadership team
Julie Phillips was named president and partner in addition to three SVP promotions at the firm, which is launching a healthcare practice.
Analysis
Don’t expect sponsors to flee pro golf after the PGA Tour-LIV merger, say experts
One has a 'gut feeling' most people won’t care about the merger, while others say sponsors will have to make tough decisions.
‘Legitimate anxiety’: Brands get tentative about Pride as anti-LGBTQ activists flex their muscles
Bud Light. Target. Kohl’s. Even Chick-fil-A. Brands know they could be the next to be targeted for celebrating Pride.
Twitter has a place in presidential campaigns — just not launching them
Florida Governor Ron DeSantis’ campaign kickoff on Twitter was a bust for several reasons. But the platform is useful to campaigns in other ways.
How The Wall Street Journal is rallying the media to keep Evan Gershkovich in the conversation
Media titans that are often at each other’s throats are pulling together to call for the detained reporter’s release.
The end of TikTok? Influencer marketing pros prep for possible ban
The super-popular app is in the crosshairs of both Democrats and Republicans, worrying content creators and the brands that work with them.
DC Influencers
National Association of Manufacturers goes digital this election season
Jamie Hennigan VP of strategic communications at the National Association of Manufacturers on the NAM's digital campaign, #TruthOnTheTrail.
DC Influencer: Reinout Oussoren, Northern Power Systems
We're a small manufacturer and work primarily with lobbying firms or industry groups doing the lobbying. We provide a strong voice to industry associations such as the American Wind Energy Association and Distributed Wind Energy Association.
E-cigarette maker VMR's Seth Coblentz on why regulation is a drag
Alison Kanski talks to VMR's general counsel on regulation, international trade, and more.
What is a lobbyist? The McCormick Group's John Hesse says it's about communication
John Hesse II, a consultant on law and government affairs at The McCormick Group, discusses lobbying and PR.
The communications goals and strategies of Black Lives Matter
Shanelle Matthews, lead communications strategist for Black Lives Matter, tells Dipka Bhambhani about driving conversations from the 'hood to the White House.
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