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Dashboard 25, class of 2023
PRWeek's annual list of 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.
Is the metaverse dead or is it just under construction?
Weren't we all supposed to be donning goggles and meeting up in virtual cocktail bars in an augmented reality parallel world by now?
Muck Rack names first CMO
Lisa Landa joins Muck Rack from quality testing company Applause.
The big brand challenge of Threads’ rollout
The latest digital water cooler has arrived, and with it issues for clients and their agency partners to navigate.
How Wendy’s and 12 other brands jumped on Threads
These 13 brands are already using Meta’s Twitter rival.
IPG joins Partnership on AI to bang the drum on brand safety and human creativity
Holding company said its priorities as part of the tech-heavy coalition are mitigating bias in AI while ensuring brands are protected as more aspects of content creation become automated.
Mercury Analytics launches AI platform
MercuryAI is an OpenAI-powered research platform for survey research and analysis.
What brands and influencers need to know about the FTC’s updated guidelines for endorsements
The updates take AI, reviews and visibility into account.
6 things for marketers to know about Meta’s ‘Twitter killer,’ Threads
The Instagram-based app launches on Thursday.
Media execs: Twitter needs brand safety, not new bells and whistles
Video ads won’t be the “silver bullet” to Twitter’s problems.
Penta launches global AI unit
Alberto Lopez-Valenzuela, senior partner, and Andrea Christianson, partner, are co-leading the new division.
Rival IQ adds social listening capabilities
The options are included in Engage and Engage Pro plans for Rival IQ users.
Sprout Social: Most Twitter conversations about Cannes had positive sentiment
The analytics company also tracked keywords and hashtags that got the most traction during the awards.
Google disputes claims of misleading video ad placement
In a blog post, Google's global video solutions director suggests a recent report about its video partner network is inaccurate.
Media relations platform OnePitch launches paid option
The service costs $50 a month.
Prolonged protests put Reddit at crossroads with ad revenue
After two weeks of demonstrations, some media buyers anticipate Reddit turning to alternative revenue streams.
Lippe Taylor names VMLY&R’s Doron Faktor as EVP of digital experience
Faktor aims to bridge the gap between paid and earned marketing as he builds the firm’s digital offerings in augmented and virtual reality and artificial intelligence.
Metaverse recreation of sinking country Tuvalu wins Titanium Grand Prix at Cannes
A digital twin of the climate-affected country, expected to disappear underwater 'in decades,' will ensure its statehood and culture are preserved virtually.
Cision introduces AI code of ethics
The company said the guidelines are intended to ensure that the AI services it creates can serve client needs without generating risks.
Beyond the glitz and glamor: Cannes gets real about sustainability and a ‘green path’
Despite all the talk about the environment at industry events, carbon emissions have been growing, notes Chris Harihar.
Omnicom reveals generative AI-powered workflow tool Omni Assist
The generative AI virtual assistant, built in partnership with Microsoft, is designed to help with audience development, activation and measurement.
Staffbase adds Jerilan Greene to board of directors
Greene is an alum of Yum Brands and has worked at Edelman, Burson-Marsteller and Deloitte.
Amid AI craze, Publicis says ‘we did it first’ in cheeky campaign in Cannes
As agencies and holding companies scramble to build generative AI products, Publicis is celebrating Marcel’s 6th birthday on the Croisette.
Cannes Lions 2023: Watch the most shortlisted U.S. work in Brand Experience, Creative B2B and Creative Data
Campaigns for Intel and Cerveza Nativa garnered the most citations in the latest round of shortlists.
Ice Spice, Ramit Sethi make Brandwatch Change Makers report
The list cites individuals and organizations making an impact on culture.
Does the CCO always lose by not reporting to the CEO? Not necessarily
Organizations are flatter than ever before, meaning chief communications officers can retain their influence even if they don’t report to the chief executive, argues Mark Stouse of ProofAnalytics.ai.
Spotify launches ad analytics service for advertisers
Launching on Tuesday, the set of ad tools will be available in the U.K. and 10 other countries.
Unpacking Reddit’s escalating API crisis
Moderators push back after the social media company reveals changes to its API policy.
Arthur Sadoun: Managing content supply is one of marketing's 'biggest challenges'
The Publicis Groupe CEO spoke at the Adobe Summit.
Global ad revenue to grow by 5.9% as digital expansion offsets economic headwinds
Digital OOH, CTV and retail media fastest-growing channels.
Sprinklr posts 20% increase in total Q1 revenue
For the full year, it’s projecting total revenue of between $711 million and $715 million.
Online sources fail women’s health test amid misinformation epidemic
The report found that misinformation on social media and a lack of available sex education has contributed to gaps in knowledge about women’s health.
‘They just want to bleed us dry’: Streamers threaten to leave Twitch over new branded content guidelines
The restrictions curb the ways streamers can display sponsors and ads. Some are threatening to try other platforms in response.
BCW rolls out proprietary analytics tool
The WPP firm also launched an approach that combines learnings from behavioral science, research, data analytics and digital trend mapping.
IBN launches TechMediaWire
The platform is focused on industry trends and innovative developments in the tech sector.
Abbott, Real Madrid kick off global campaign to Beat Malnutrition
Real Madrid players wore Beat Malnutrition armbands that were designed to reference the Mid-Upper Arm Circumference z-score tape, which is used to screen for malnutrition in children.
Publicis Groupe joins content standards body
The Coalition of Content Provenance Authenticity aims to “advance the future of responsible digital media creation, publication and sharing."
MAHA Global launches reputation product Darwin
The organization said Darwin draws on multi-stakeholder sentiment, corporate behavior and financial analytics.
NetBase Quid adds ChatGPT-enabled search capabilities
Users will be able to save time without sacrificing control, according to the company.
NFTs aren’t dead; they're just shifting gears
Sure, the crypto market has cooled off considerably and the craze isn't the same, but Asian brands that have a long-term adoption strategy deliver success.
PRophet teams with media intelligence platform PeakMetrics
The deal will give PRophet users more capabilities to combat misinformation and disinformation.
WPP and Nvidia to build AI-powered content engine for advertisers
The engine was unveiled this week at Computex 2023.
Brandwatch builds out Reddit partnership
The company, part of Cision, is adding Reddit data to Social Panels.
TikTok shows advertisers how to use platform with ‘how-to’ videos
Campaign was produced by Gravity Road.
EZ Newswire exits stealth mode
The platform uses AI to cut down on the amount of work required.
Sven Reigle joins Crosby in data science, performance marketing role
Reigle joined the agency in the newly created role from Google.
Meltwater rolls out AI tools
They include an AI writing assistant, insight help and video analysis.
Bioré apologizes for TikTok influencer mentioning school shooting in ad
Bioré Skincare issued a statement on Saturday night apologizing for a TikTok influencer who promoted its products in an ad and repeatedly referenced a school shooting she survived.
Crocs launches interactive AR game experience with Minecraft
The unique gaming campaign, produced by Gravity Road, launched this week.
Healthline, Healio team to combat health misinformation
Social Checkup, which will feature targeted content from Healthline and Healio, is an exclusive offering to Publicis Health Media clients.
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