Newsmakers
How long before AI tops the PRWeek Power List?
Two Power Listers — Microsoft’s Frank Shaw and OpenAI’s Hannah Wong — and Bing Chat opine on using AI to become a more powerful communicator.
PRWeek Communicator of the Year 2023: Ukraine’s Mykhailo Fedorov leads comms on the front line
At just 32 years old, Ukraine’s vice prime minister deploys effective communication to fight Russian aggression while simultaneously preparing a tech-led reconstruction of his country postwar.
Ulta Beauty's Eileen Ziesemer sees beauty as a force for good
Ulta's first VP of PR explains how the salon retailer’s business remains buoyant during economic downturns while embracing inclusivity, wellness and resilience.
Cisco's Maria Poveromo knows how to make the office a magnet, not a mandate
The CCO explains how the tech conglomerate incentivizes in-person attendance without shortchanging remote workers or enforcing a return to the office.
UnitedHealth Group’s CCO Jennifer Smoter insists on measurement to hold comms accountable
A focus on effective strategy, directly tied to business goals, has cemented Smoter as a vital cog in the healthcare titan’s operations.
Intel’s CCO Tara Smith on creating a ‘super charge’ program
The CHIPS Act has Smith explaining the challenging world of semiconductors, but it’s all part of the company’s journey to take it to a new level in challenging times.
Google’s Corey duBrowa revitalizes internal comms at tech behemoth
The in-house investment has been instrumental in helping Google navigate each complexity born out of the pandemic, including returning to the office.
Glassdoor’s Scott Dobroski seeks out for greater transparency in the job market
In light of the COVID-19 pandemic and Great Resignation, Dobroski depends on data-driven storytelling to guide users to Glassdoor — and the right job for them.
Twitch’s comms head Brielle Villablanca breaks down the game plan behind the surge of livestreaming
The streaming service platform has widened its appeal beyond gaming, with content creators in categories ranging from music to animals.
Merck comms lead Cristal Downing talks revitalizing trust in big pharma
How the EVP, chief communications and public affairs officer wants to reframe the company’s direction and strengthen its reputation.
GM comms lead Craig Buchholz on the road less traveled
After a series of recalls and a diversity hiccup, Buchholz expounds on the automotive company’s need to address inequality and safety if it wants a smooth ride to going green.
Josh Earnest has United Airlines back on solid ground
The airline's CCO on how the carrier has mobilized and emerged from the industry’s extreme turbulence since the pandemic.
How to bridge the Biden/Trump divide on vaccine comms
What happens to a controversial $250 million vaccine awareness campaign when a new administration takes over? PRWeek speaks to HHS veteran Mark Weber for the inside story and historical context.
Kroger's Kristal Howard runs a comms marathon
The director and head of communications talks shop amid an ongoing pandemic and racial injustice.
SVP and CCO Kym White faces baptism by fire at CVS Health
White started at the Fortune 5 company in April, but that is not holding her back from spearheading its handling of the pandemic.
Ben & Jerry’s grand poobah of PR Sean Greenwood dishes on ice cream activism
Greenwood discusses the tricky task of steering communications for the purposeful ice cream company amid accusations of virtue signaling and hypocrisy.
No monkey business here: How Chase CCO Trish Wexler builds trust
It’s Wexler’s job to help the company remain a reliable institution for millions of Americans, even if it means wrangling local stories about escaped monkeys.
VSCO: Finally a 'safe space' on social
Julie Inouye heads up comms for the photo editing mobile app during a time of incredible growth.
No more 'hot dog procurement': centralizing systems at Kaiser Permanente
Kathryn Beiser, SVP and CCO at Kaiser Permanente, one of the nation's largest nonprofit health systems, discusses the ongoing changes in the communications department.
Brie Carere guides FedEx amid trade wars, competition from Amazon
Chief marketing and comms officer Brie Carere's international team guides FedEx as it faces trade wars and speculation about tech giant competition.
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