People in PR (Views)
Steve Barrett on PR
CEO & CMO Q&A
Frank Washkuch
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Brands and agencies may have to make difficult decisions on Facebook
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Brands should be sincere and strategic when saying sorry
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PR stunts prove comms pros can come up with big ideas
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Campaign trail skills are a brand's best friend in the Trump era
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Why executives should welcome their new Facebook overlords
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CEO of Helio PR talks marketing in the digital age
Helio PR's CEO shares insight into what makes a great publicist while transitioning from print media to the digital age
Unravelling Threads: what Meta’s Twitter rival means for comms pros
Amid yet another tumultuous week at Twitter, Meta has dropped the biggest spanner-in-the-works yet for the bluebird: the announcement that Twitter-copycat, Threads, will finally launch today (6 July).
Dear AI, are you human?
Better than humans, replacing humans or augmenting humans, the AI debate inherently misses the fact that humans and AI don't have the same qualities. Fast and accurate does not come close to intuitive, emotional and culturally sensitive, opines Trion's Charu Srivastava.
How student-athletes can dominate the sport of PR
A former student-athlete makes the case for why athletes should be coveted communication hires.
Why our industry needs to better support people with disabilities and caregivers in the workplace
Employees clearly want companies to do more, but many organizations are disappointing them.
More degrees don’t guarantee more success for PR pros
One young agency staffer shares how it’s hard to beat the value of actual experience in the field.
AI: PR’s friend or foe?
I’m one of the kids in a sweet shop, wanting to take a bite out of everything when it comes to new tech and AI. Because I don’t see AI as a threat, but as a tool to inspire creativity, enhance strategic thinking, and improve efficiency – in my opinion, three of the critical issues the industry is facing.
Comms could be squeezed out of its own profession as corporate affairs soars
In 2020, McDonald’s added a boardroom seat for a new executive function.
Intentional ally: Championing the LGBTQIA community during Pride and beyond
Inclusivity and equity is a matter of principle for public relations professionals, says Brodeur’s Angela Hayes.
Beyond the glitz and glamor: Cannes gets real about sustainability and a ‘green path’
Despite all the talk about the environment at industry events, carbon emissions have been growing, notes Chris Harihar.
