Latest Agency News
Ramarketing announces North American expansion
Newcastle-headquartered comms and marketing agency ramarketing is set to launch an office in Toronto, Canada, to support its North American clients and expand further internationally.
‘Big, bold, colorful, one-of-a-kind’: Bob Cohn dies, age 88
Cohn cofounded Cohn & Wolfe with Norman Wolfe 1970.
Joele Frank execs, Bloomberg reporter launch Collected Strategies
The strategic communications shop will help clients navigate M&A, corporate crises, restructurings and bankruptcies.
Working With Cancer’s Big C global creative contest opens for entries
Campaign devised by Publicis Groupe aims to de-stigmatize cancer in the workplace.
Publicis shares jump briefly on Vivendi tie-up rumor but ‘planets don’t seem aligned’
Deal is 'unlikely' for a number of reasons, Bank of America says.
Climate tech company Climeworks signs U.S. partnership with LaunchSquad
The agency will lead the carbon removal company’s push into the U.S. market.
IPG joins Partnership on AI to bang the drum on brand safety and human creativity
Holding company said its priorities as part of the tech-heavy coalition are mitigating bias in AI while ensuring brands are protected as more aspects of content creation become automated.
Mercury Analytics launches AI platform
MercuryAI is an OpenAI-powered research platform for survey research and analysis.
Bevel acquired by Miami-based Avenue Z
ICrossing founder Jeffrey Herzog launched Avenue Z this year and acquired the Snow Agency.
Genesis House hires R&CPMK as PR AOR
The IPG agency is helping Genesis House with influencer marketing and event support.
Next 15 remains ‘resilient’ despite ‘modest decline’ in organic growth
Next 15 said it expects revenue for FY24 to be up by between five per cent and eight per cent on the previous year, and reported resilient trading for the five months to 30 June despite a ‘very tough comparator period’.
Fabbri 1905 hires Marino as first North America PR partner
The Italian food and beverage service company is growing in the U.S. and Canada.
Teamspirit opens first office outside the UK
Comms agency Teamspirit, which specialises in financial and professional services, has today (3 July) opened its first office outside the UK.
SEC Newgate to get new majority owner in $100m deal
SEC Newgate is set to receive a c.$100m investment from Investcorp, the global alternative investment firm, in a deal that values the comms business at more than $250m.
Penta launches global AI unit
Alberto Lopez-Valenzuela, senior partner, and Andrea Christianson, partner, are co-leading the new division.
Latin Grammy Cultural Foundation brings on Boden
The agency is also working with the Latin Recording Academy.
Zeno Group lays off 3% of global workforce
The impacted staff were from across the U.S. network.
Agencies, educators decry Supreme Court affirmative action ruling
The landmark decision overturns years of precedent that has helped diverse college applicants.
Rival IQ adds social listening capabilities
The options are included in Engage and Engage Pro plans for Rival IQ users.
Sprout Social: Most Twitter conversations about Cannes had positive sentiment
The analytics company also tracked keywords and hashtags that got the most traction during the awards.
Analysis
CEOs are ordering employees back to the office. It’s up to comms to sell it
What works: emphasizing the benefits of in-person collaboration and career opportunities; What doesn’t: threats and intimidation.
It’s AI’s time in the sun at Cannes
Artificial intelligence probably won’t win a Grand Prix but it will be the hot topic of conversation.
Is the chief communications officer role getting a demotion?
Recent executive moves and reporting structure changes are prompting the question. Yet industry insiders say the position is maintaining its influence.
Twitter has a place in presidential campaigns — just not launching them
Florida Governor Ron DeSantis’ campaign kickoff on Twitter was a bust for several reasons. But the platform is useful to campaigns in other ways.
Three years later: How agencies are keeping the focus on diversity
How agencies are approaching diversity three years after the murder of George Floyd and the peak of Black Lives Matter.
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