Campaign Case Studies
‘I buy my own batteries now’: Duracell and Ariana Madix partnership powered by ‘Vanderpump Rules’ drama
When batteries were mentioned during an argument on the reality show, Duracell quickly came up with a witty response.
How the Aruba Tourism Authority dreamed up the ‘world’s easiest job’
More than 800 people applied for the week-long role.
A guide to Cannes Lions PR winners: all the earned-media Grands Prix since 2009 analysed
As the 70th Cannes Lions kicks off this week, it seems timely to take a quick journey through PR’s historic representation at the famous International Festival of Creativity.
Inside Hard Mountain Dew’s ‘Definitely Over 21’ launch party
Over 4,000 people aged over 55 entered to win a VIP trip to join the party.
How Kind is using VR and AR to explain its Almond Acres Initiative
The snacks brand is using the technology to promote regenerative agriculture.
Why PetSmart Charities discouraged people from buying one particular dog breed amid coronation
The nonprofit used comedy to raise awareness about the need for pet adoptions.
Inside Cap’n Crunch’s 60th birthday bash
The party served as a reminder of “the kid that is within all of us.”
Why Gushers and Fruit by the Foot invited a TikTok star to roast their logos
The brands told Emily Zugay to “not hold back in her critique.”
Lumix shows younger generations ‘all the cool stuff’ its cameras can do
The camera company is also targeting Latino creators.
Why Eggo gave 1,000 parents money to hire a babysitter
The frozen waffles brand wanted to give parents what they truly need: rest.
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