Latest Consumer News
Is the metaverse dead or is it just under construction?
Weren't we all supposed to be donning goggles and meeting up in virtual cocktail bars in an augmented reality parallel world by now?
Royal Caribbean Group names Heather Hust Rivera global communications head
Hust Rivera has worked in various comms roles for Disney since 2005.
How Wendy’s and 12 other brands jumped on Threads
These 13 brands are already using Meta’s Twitter rival.
What brands and influencers need to know about the FTC’s updated guidelines for endorsements
The updates take AI, reviews and visibility into account.
6 things for marketers to know about Meta’s ‘Twitter killer,’ Threads
The Instagram-based app launches on Thursday.
Latin Grammy Cultural Foundation brings on Boden
The agency is also working with the Latin Recording Academy.
What is your favorite Independence Day 2023 campaign?
Here’s how Aldi, Old Navy and Pepsi are celebrating the holiday.
5 questions for Fred Haberman on marketing the 2026 Special Olympics
The Minneapolis-based firm is planning marketing and media relations for the event in its home city.
LA Tourism seeks agency support in China, Mexico, Australia and New Zealand
The organization is also bulking up its in-house communications team to tell the story of “L.A. 2.0.”
'You not only know us, you love and trust us:’ How J&J spinoff Kenvue is raising its profile
After a $3.8 billion IPO, the J&J consumer health business is leaning into communicating about its purpose and linking its new brand to its well-known products.
Cannes Day 5: BCW, Weber Shandwick pick up Bronze Lions
BCW won for Brady’s War Stories campaign, while Weber Shandwick was recognized for Iberdrola’s Turnstile Turbines in another category.
Frito-Lay’s @flvr_us TikTok channel has 1.1 million followers. Here’s the secret ingredient to its success
Frito-Lay North America’s Chris Bellinger launched the channel in December.
Cannes Day 4: Edelman, Weber Shandwick, Ketchum and Havas take home more Lions
The firms won Gold and Silver Lions in non-PR categories on Thursday.
TikTok names Disney alum Zenia Mucha as chief brand and comms officer
COO Vanessa Pappas has also resigned.
Edelman wins Social & Influencer Silver Lion for #KeepTheGrey for Dove
BCW and Ogilvy also won awards in other categories in the Engagement Track.
GLAAD and Kantar uncover 'insufficient' LGBTQIA+ representation in ad industry
In their inaugural Advertising Visibility Index, the two partners find LGBTQIA+ representation in advertising to be alarmingly inadequate.
Cannes Lions 2023: Watch the most shortlisted U.S. work in Brand Experience, Creative B2B and Creative Data
Campaigns for Intel and Cerveza Nativa garnered the most citations in the latest round of shortlists.
Inkhouse supports restaurant chain Cava’s $318 million IPO
The fast-casual Mediterranean restaurant has more than 250 locations in the U.S.
Inside Hard Mountain Dew’s ‘Definitely Over 21’ launch party
Over 4,000 people aged over 55 entered to win a VIP trip to join the party.
Weird flex, but OK: Why bodybuilders are shaking Airheads
How a viral TikTok video inspired the taffy brand to enlist bodybuilders to shake its candy.
Analysis
The big brand challenge of Threads’ rollout
The latest digital water cooler has arrived, and with it issues for clients and their agency partners to navigate.
Don’t expect sponsors to flee pro golf after the PGA Tour-LIV merger, say experts
One has a 'gut feeling' most people won’t care about the merger, while others say sponsors will have to make tough decisions.
‘Legitimate anxiety’: Brands get tentative about Pride as anti-LGBTQ activists flex their muscles
Bud Light. Target. Kohl’s. Even Chick-fil-A. Brands know they could be the next to be targeted for celebrating Pride.
From creator to creative: Why agencies are recruiting social media stars
Creators are bringing their nimble creative savvy and short-form expertise to full-time agency roles, but face challenges adapting to client demands and agency culture.
‘A big step back’: CCOs fear brands will retreat from LGBT support after Bud Light backlash
Experts worry about a broader chilling effect on brands speaking up on divisive social issues after the backlash to Bud Light’s partnership with influencer Dylan Mulvaney.
CMO Q&A
Tim Szonyi steers Stoli’s rapid rebrand
Global vodka category leader and global innovation leader Szonyi quickly stepped in after consumers tied the brand’s name into a Russian boycott, despite it having no direct ties to the country.
Unispace CMO Marjorie McCarthy says the office isn’t dead, it’s more important than ever
McCarthy talks about creating the physical work space to optimize the realities of hybrid work, staff support and inclusion.
How Words With Friends spelled Bernard Kim’s rise to Zynga top marketing role
Zynga’s president of publishing dives into data and innovates to keep users returning to its mobile games — but hits the pause button on plunging into the metaverse.
Moderna’s Kate Cronin and her team embrace ‘Gumby’ mentality
The chief brand officer was brought on board and tasked with marketing the company’s highly effective COVID-19 vaccine.
Subway CMO Carrie Walsh unwraps the company's recent changes
She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.
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