Opinion
Unravelling Threads: what Meta’s Twitter rival means for comms pros
Amid yet another tumultuous week at Twitter, Meta has dropped the biggest spanner-in-the-works yet for the bluebird: the announcement that Twitter-copycat, Threads, will finally launch today (6 July).
Dear AI, are you human?
Better than humans, replacing humans or augmenting humans, the AI debate inherently misses the fact that humans and AI don't have the same qualities. Fast and accurate does not come close to intuitive, emotional and culturally sensitive, opines Trion's Charu Srivastava.
How student-athletes can dominate the sport of PR
A former student-athlete makes the case for why athletes should be coveted communication hires.
Why our industry needs to better support people with disabilities and caregivers in the workplace
Employees clearly want companies to do more, but many organizations are disappointing them.
More degrees don’t guarantee more success for PR pros
One young agency staffer shares how it’s hard to beat the value of actual experience in the field.
AI: PR’s friend or foe?
I’m one of the kids in a sweet shop, wanting to take a bite out of everything when it comes to new tech and AI. Because I don’t see AI as a threat, but as a tool to inspire creativity, enhance strategic thinking, and improve efficiency – in my opinion, three of the critical issues the industry is facing.
Comms could be squeezed out of its own profession as corporate affairs soars
In 2020, McDonald’s added a boardroom seat for a new executive function.
Intentional ally: Championing the LGBTQIA community during Pride and beyond
Inclusivity and equity is a matter of principle for public relations professionals, says Brodeur’s Angela Hayes.
Beyond the glitz and glamor: Cannes gets real about sustainability and a ‘green path’
Despite all the talk about the environment at industry events, carbon emissions have been growing, notes Chris Harihar.
Here’s how to ensure you’re not sexually harassing someone in Cannes
And you should read this even if you think it's not aimed at you.
Why influencer marketing hits home for Gen Z
Influencer marketing is the new way to connect with younger audiences, but authenticity is of paramount importance, argues Edelman’s Jasmine Jordan.
A guide to Cannes Lions PR winners: all the earned-media Grands Prix since 2009 analysed
As the 70th Cannes Lions kicks off this week, it seems timely to take a quick journey through PR’s historic representation at the famous International Festival of Creativity.
Job hopping can make, not break, your career
How to use a series of varying experiences to attain the job you want.
Making healthcare comms human: the limits of AI and virtual respondents
It’s likely we’ll look back on 2023 as the year that generative AI went mainstream. The relative merits and risks of ChatGPT have been endlessly debated. The EU is exploring stricter standards to regulate the technology.
Does the CCO always lose by not reporting to the CEO? Not necessarily
Organizations are flatter than ever before, meaning chief communications officers can retain their influence even if they don’t report to the chief executive, argues Mark Stouse of ProofAnalytics.ai.
AI puts creative tools in the hands of millions
WPP chief executive Mark Read kicks off a series of comment pieces on creativity by the 'big six' holding company bosses.
Advice to LGBTQ+ friendly brands: Be prepared
Pride can sometimes come before a fall.
Building a resilient future for your brand means taking on the challenges of today
Brands that maintain an open line of communication during tough times position themselves as leaders in their industries, says The Sway Effect’s Jennifer Risi.
Communications as a catalyst for social change
How PR can allow you to tap into passions and help spark action.
The most urgent lesson of brand allyship: Hold the line against opposition
For LGBTQIA+ customers, the stakes are high and the ball is in Target's court.
How being gay became an advantage for a PR vet
Through an eclectic career, an evolving sexual identity treated as a scandal — denial, then drip, drip, drip — to becoming a voice for the LGBTQ+ community. From The Advocate's John Casey.
Embracing Web3 for successful campaigns
Millennials and Gen-Z’s push for co-creation will lead the next phase of the internet.
From writing about bathrooms to building social strategies
How to use an untraditional path to elevate your career.
Stay weird to outrun AI text generators
By the time you’ve read this, the tech will have moved on and these gems of wisdom will be obsolete. Probably by the time it's written in fact.
PR pros, you’re consuming too much media, and your clients are paying the price
Here’s an unconventional tip: Consume less media, says Rosen Group’s Jacob Streiter.
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