Gen Z is shaping the future of work across every profession — including PR. In PRWeek’s Gen Zeitgeist weekly column, the students and young professionals who are defining this industry shift discuss their perspective on topics from mentoring, job hunting, advice, work-life balance, culture and ongoing change in the agency world.
How student-athletes can dominate the sport of PR
A former student-athlete makes the case for why athletes should be coveted communication hires.
More degrees don’t guarantee more success for PR pros
One young agency staffer shares how it’s hard to beat the value of actual experience in the field.
Why influencer marketing hits home for Gen Z
Influencer marketing is the new way to connect with younger audiences, but authenticity is of paramount importance, argues Edelman’s Jasmine Jordan.
Job hopping can make, not break, your career
How to use a series of varying experiences to attain the job you want.
Communications as a catalyst for social change
How PR can allow you to tap into passions and help spark action.
Embracing Web3 for successful campaigns
Millennials and Gen-Z’s push for co-creation will lead the next phase of the internet.
From writing about bathrooms to building social strategies
How to use an untraditional path to elevate your career.
It’s giving: PRWeek US launches Gen Z contributing column
Entering the Gen Zeitgeist era.
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