In-Depth Articles
PRWeek US Power List 2023
Our annual look at the 50 most powerful movers and shakers in the industry returns for its 17th year.
Power Listers step up to the plate
In a complex world where businesses must lead on trust and repair fractures in society while also transforming their enterprises amid fundamental technological change, senior comms counsel has never been more important.
How long before AI tops the PRWeek Power List?
Two Power Listers — Microsoft’s Frank Shaw and OpenAI’s Hannah Wong — and Bing Chat opine on using AI to become a more powerful communicator.
‘I buy my own batteries now’: Duracell and Ariana Madix partnership powered by ‘Vanderpump Rules’ drama
When batteries were mentioned during an argument on the reality show, Duracell quickly came up with a witty response.
How the Aruba Tourism Authority dreamed up the ‘world’s easiest job’
More than 800 people applied for the week-long role.
A guide to Cannes Lions PR winners: all the earned-media Grands Prix since 2009 analysed
As the 70th Cannes Lions kicks off this week, it seems timely to take a quick journey through PR’s historic representation at the famous International Festival of Creativity.
Inside Hard Mountain Dew’s ‘Definitely Over 21’ launch party
Over 4,000 people aged over 55 entered to win a VIP trip to join the party.
How Kind is using VR and AR to explain its Almond Acres Initiative
The snacks brand is using the technology to promote regenerative agriculture.
2023 Brand Entertainment Awards winners revealed
The Brand Entertainment Awards honors and showcases creative work that’s pushing the boundaries of traditional ad formats by integrating with entertainment.
Why PetSmart Charities discouraged people from buying one particular dog breed amid coronation
The nonprofit used comedy to raise awareness about the need for pet adoptions.
Inside Cap’n Crunch’s 60th birthday bash
The party served as a reminder of “the kid that is within all of us.”
Why Gushers and Fruit by the Foot invited a TikTok star to roast their logos
The brands told Emily Zugay to “not hold back in her critique.”
The Brand Entertainment Awards are going virtual
Register now for our inaugural event celebrating the brands pushing the boundaries on marketing in entertainment.
Lumix shows younger generations ‘all the cool stuff’ its cameras can do
The camera company is also targeting Latino creators.
Why Eggo gave 1,000 parents money to hire a babysitter
The frozen waffles brand wanted to give parents what they truly need: rest.
Agency Business Report 2023: Editor's letter
Another year of double-digit growth proves PR is being taken seriously at the highest echelons of organizational management.
Agency Business Report 2023: ICR
A slowdown in IPOs in 2022 meant the agency couldn’t keep pace with its massive growth in revenue seen the year prior, but, buoyed by new account wins, business remains profitable.
Agency Business Report 2023: Rankings table
View the essential rankings data for PR firms in the U.S. and across the world.
Agency Business Report 2023: Small Girls PR
Since its founding by college friends in 2010, the agency has been building momentum and recently opened a Los Angeles office, which grew its revenue four times last year.
Agency Business Report 2023: Penta
The agency, launched last fall after a multi-firm merger, is finding success in its ‘stakeholder solutions’ specialty using data technology and strategy.