Latest Technology News
Is the metaverse dead or is it just under construction?
Weren't we all supposed to be donning goggles and meeting up in virtual cocktail bars in an augmented reality parallel world by now?
Bevel acquired by Miami-based Avenue Z
ICrossing founder Jeffrey Herzog launched Avenue Z this year and acquired the Snow Agency.
6 things for marketers to know about Meta’s ‘Twitter killer,’ Threads
The Instagram-based app launches on Thursday.
Google disputes claims of misleading video ad placement
In a blog post, Google's global video solutions director suggests a recent report about its video partner network is inaccurate.
Prolonged protests put Reddit at crossroads with ad revenue
After two weeks of demonstrations, some media buyers anticipate Reddit turning to alternative revenue streams.
Getty Images, Hiki unveil #AutisticOutLoud effort, celebrate neurodiversity
#AutisticOutLoud brings together photos and videos from autistic content creators, aiming to bring authenticity and representation to the media world.
TikTok names Disney alum Zenia Mucha as chief brand and comms officer
COO Vanessa Pappas has also resigned.
Durex takes on autocorrect, encourages everyone to ‘duck’ responsibly
Durex has deployed shoppable posts across its Instagram, Facebook and TikTok channels promoting “ducky” art, a cheeky nod to its condoms by way of rubber ducks.
Social media has killed prime time for Gen Z, study finds
Day One Agency and the USC Annenberg School for Communication and Journalism have found that there are no best times to reach young consumers, only best places.
Unpacking Reddit’s escalating API crisis
Moderators push back after the social media company reveals changes to its API policy.
‘They just want to bleed us dry’: Streamers threaten to leave Twitch over new branded content guidelines
The restrictions curb the ways streamers can display sponsors and ads. Some are threatening to try other platforms in response.
VCCP agencies launch global collective, Outleap
Method Communications, Harvard and Sling & Stone will form the collective across North America, Europe and Asia-Pacific.
Twitch promotes Samantha Faught to global head of PR
She was previously the streaming platform’s head of communications for the Americas.
Michael Kaye named marketing, comms lead for newly launched Archer dating app
Astrsk PR is working with the dating app for queer men.
Joele Frank sues Twitter over unpaid bills: Reuters
The PR firm is one of several parties that have taken legal action against Twitter since Elon Musk took over the social media platform last year.
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