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NHS comms chief leaving to join TikTok

James Lyons is stepping down as director of communications at NHS England to become head of policy communications, Europe, at TikTok.

Time magazine promotes Kristin Matzen to chief communications officer

She is the first person to hold the title at the media outlet.

Royal Caribbean Group names Heather Hust Rivera global communications head

Hust Rivera has worked in various comms roles for Disney since 2005.

Watch: ‘Ted Lasso’ star Hannah Waddingham makes ‘tasteful observations’ about Pepperidge Farm cookies

Zeno Group is supporting this campaign.

The big brand challenge of Threads’ rollout

The latest digital water cooler has arrived, and with it issues for clients and their agency partners to navigate.

IPG joins Partnership on AI to bang the drum on brand safety and human creativity

Holding company said its priorities as part of the tech-heavy coalition are mitigating bias in AI while ensuring brands are protected as more aspects of content creation become automated.

How Wendy’s and 12 other brands jumped on Threads

These 13 brands are already using Meta’s Twitter rival.

Unravelling Threads: what Meta’s Twitter rival means for comms pros

Amid yet another tumultuous week at Twitter, Meta has dropped the biggest spanner-in-the-works yet for the bluebird: the announcement that Twitter-copycat, Threads, will finally launch today (6 July).

6 things for marketers to know about Meta’s ‘Twitter killer,’ Threads

The Instagram-based app launches on Thursday.

Media execs: Twitter needs brand safety, not new bells and whistles

Video ads won’t be the “silver bullet” to Twitter’s problems.

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