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People want to hear from brands during the pandemic

Consumers want to hear the same amount or more from brands, says an Opinium survey.

Brand purpose will be different than you think

Brands can make a difference, if they go beyond flashy ad campaigns and photo-ops, says Laura Emanuel, VP and director of PR for the Brownstein Group.

My house burned down and my agency is stronger

Personal hardships and vulnerability can create better leaders and a better work environment, says Tom Lindell managing director of Minneapolis-based Exponent PR

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