It takes a lifetime to build a reputation and a few seconds to lose it, whether you’re a brand, corporation or an individual. PRWeek’s inaugural Crisis Comms Conference showcases this most important element of the PR professional’s skill set and give you the tools to eliminate potential missteps before they occur, mitigate the impact of crises when they do happen, or respond appropriately in a Code Red situation should it arise.
Get all the details here and find coverage from the conference below.
Top story
‘Do we consult with the local branch, or chuck them under the bus?’ – CAMRA’s response to Essex pub racist dolls row
Tom Stainer, chief executive of the Campaign for Real Ale (CAMRA), told PRWeek’s Crisis Communications summit this week about the pressures of becoming embroiled in a recent scandal.
Conference coverage
‘Sometimes you have to stand up and pick a side’ – National Trust comms chief on ‘culture wars’
National Trust comms and marketing director Celia Richardson discussed the impact of ‘culture wars’, cancel culture and trust – and how to respond to the challenges – at PRWeek’s Crisis Communications conference this week.
'PR has risen in time of permacrisis' - lessons from Cannes winners, PRWeek podcast
Which Cannes Lions-winning campaigns stood out for PRWeek's regular podcasters - and what do they tell us about big trends in PR and campaigns?
‘Don’t be a slave to your crisis comms plan’ – Octopus Energy comms chief
Octopus Energy does not have a set crisis comms plan, but that allows the firm to be agile in its response, director of comms Christina Hess told PRWeek’s Crisis Communications Conference yesterday.
‘Under AI, the press office could be dead’ – Government comms boss
Alex Aiken, executive director of Government communications, believes new technology could render traditional press offices redundant.
The PR Week, 4.13.2023: Crisis Comms Conference special
PRWeek visits Washington, DC, for the first crisis comms conference.
When a plan comes together: PRWeek’s Crisis Comms Conference
The event in a nutshell.
Reach for the stars: Lockheed Martin’s Dean Acosta on preparing for everything
The former NASA press secretary discusses crises both on earth and above.
The ultimate game plan for sports crises
The sports-focused panel at PRWeek’s inaugural Crisis Comms Conference tackled sports superstars speaking out about major societal events.
NPR’s All Things Considered host Juana Summers on trust and the value of comms
Summers shared her thoughts at PRWeek's Crisis Comms Conference.
Facing America’s crisis of confidence
CBS News chief national affairs and justice correspondent Jeff Pegues shared thoughts from years of covering topics from data security to racial tension.